12. Number of repeat events
Posted: Sat Feb 01, 2025 8:22 am
Sponsorship Interest
You'll want this KPI to be as high as possible. If users start visiting your sponsor pages more often, it will be easier for you to establish partnerships for future events.
11. Sponsor satisfaction
Organizing an event is not only a brilliant idea, it's also about money. And since sponsors are most often the ones who provide the financial support, you need to make sure they benefit from it too. Find out from them what metrics will be important to them. For some, it's important to have as many mentions of their brand online as possible, photos from the event with a hashtag, and for others, a direct increase in sales.
If the event is repeated with some regularity, count how many participants show up taiwan rcs data again. If the number of such people increases or remains consistently high, then you have found a great recipe.
13. Number of ready leads and customers
Of course, everyone wants the participant to become a buyer right away. But getting someone who is almost ready to buy is also great.
Since there are many paths that can lead to a customer, it is important to identify which customers you acquired through the event. If you did not make sales directly during the event, you can use special flyers, promo codes, links or integrated systems that help track the path from meeting participant to buyer.
14. Cost of customer acquisition
Cost per customer acquired, or CAC, is the amount of money spent to acquire a single new customer. This metric is mostly relevant to companies that sell a specific product and organize events to gain more customers. While the number of new customers is a key metric, perhaps a more important KPI is the amount spent on each customer. If a deal was won through an event, it’s important to know how much time and money it took to close it.
CAC = All costs of organizing and holding the event / number of customers received
Defining and measuring KPIs in event marketing is a personalized process. Mark which KPIs are important to you, what you want to achieve with the event. We hope our list will help you better understand which metrics are most important for your event and how you can improve them.
From the editors : did you know that the content marketing courses from the WebpromoExperts Academy have a large section on event organization? If you want to promote yourself through events — webinars, conferences, meetups, master classes, seminars, summits, etc., then check out the program at the link. We look forward to seeing you at the courses.
You'll want this KPI to be as high as possible. If users start visiting your sponsor pages more often, it will be easier for you to establish partnerships for future events.
11. Sponsor satisfaction
Organizing an event is not only a brilliant idea, it's also about money. And since sponsors are most often the ones who provide the financial support, you need to make sure they benefit from it too. Find out from them what metrics will be important to them. For some, it's important to have as many mentions of their brand online as possible, photos from the event with a hashtag, and for others, a direct increase in sales.
If the event is repeated with some regularity, count how many participants show up taiwan rcs data again. If the number of such people increases or remains consistently high, then you have found a great recipe.
13. Number of ready leads and customers
Of course, everyone wants the participant to become a buyer right away. But getting someone who is almost ready to buy is also great.
Since there are many paths that can lead to a customer, it is important to identify which customers you acquired through the event. If you did not make sales directly during the event, you can use special flyers, promo codes, links or integrated systems that help track the path from meeting participant to buyer.
14. Cost of customer acquisition
Cost per customer acquired, or CAC, is the amount of money spent to acquire a single new customer. This metric is mostly relevant to companies that sell a specific product and organize events to gain more customers. While the number of new customers is a key metric, perhaps a more important KPI is the amount spent on each customer. If a deal was won through an event, it’s important to know how much time and money it took to close it.
CAC = All costs of organizing and holding the event / number of customers received
Defining and measuring KPIs in event marketing is a personalized process. Mark which KPIs are important to you, what you want to achieve with the event. We hope our list will help you better understand which metrics are most important for your event and how you can improve them.
From the editors : did you know that the content marketing courses from the WebpromoExperts Academy have a large section on event organization? If you want to promote yourself through events — webinars, conferences, meetups, master classes, seminars, summits, etc., then check out the program at the link. We look forward to seeing you at the courses.