Not knowing your target audience

[sumaiyakhatun22]

The goal of any business is to satisfy the needs of its target customer. Therefore, it is very important to know the profile of your target audience.

To put it briefly, there are certain signs:

demographic
geographical
economic
cultural
psychographic
Psychographic traits have the strongest impact on the success of your marketing.

Since demographics only talk about physical characteristics, geographical - where they uae rcs data live, what gender, what age, psychographics answers a specific question: why do they buy your product. What pain points do your customers have, what problem do they solve with your product, what fears, what concerns do they have when buying your product.

By answering these questions, creating a psychographic portrait of your target audience, you will find a lot of answers. And all these answers can be used further in advertising. Both on the landing page and in Google Adwords ads.

They give a very good conversion. There will not be a crazy CTR, but there will be a sales conversion. Because if you find out what problem the consumer is solving and write about it in the ad, then the target customer will click on you.

An example from a small business.

If you have a service station, if you specialize in engine repair more than chassis repair. You are interested in such clients. You have more portfolios, cases on the site. You have better prices. You can write on a general request, focus on engine repair. So that the client who is looking for engine repair clicks on you.

Usually, there is no emphasis on general requests. In this case, under the old rules of operation, the general request itself would simply be played with.