Why start producing blog content today

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Generating traffic and making your company leverage results on digital channels requires effective strategies aligned with the demands of your persona . Producing blog content , in a scenario in which SEO and Inbound Marketing practices are key, becomes indispensable.

Attracting and capturing the attention of customers involves mastering a methodology that engages your target audience and expands your network of contacts. In this context, producing content for a blog means no longer treating your customer as a passive consumer. Creating relevant and valuable content, if done correctly, proves to be relevant to the deep desires and resolution of important pain points of your persona.

Learn more in this article about why you should start producing content for your blog today. Why and how can you get your audience to engage and generate value with what your company has to say? What are the benefits of adopting this strategy? Check it out below!

1. Producing blog content generates financial returns with minimal investment
Content marketing strategies are already adopted by 73% of paraguay number dataset in Brazil, according to data from Content Trends in 2018. This indicates that not only is producing content for a blog an interesting strategy, but adopting this practice can generate a great financial return for your business.

Acquiring new customers usually requires a high cost for most companies. And this is often due to the channels and strategies used to attract customers. Sales teams and paid media can generate financial results, but they require a high investment. What if you could achieve the same results with an optimized investment value?

The CAC (Customer Acquisition Cost) metric can be reduced by producing blog content. With materials that solve your customers' doubts, you qualify people interested in your company and reduce the process of converting potential customers ( leads ) in terms of time and costs.

2. Educating the market builds authority
One mistake in not investing in content marketing is approaching customers who may not be ready for what your organization offers. Your services, products, and benefits may not be understood in the way your company expects.

Start producing blog content to become an authority

To solve this issue, your organization can produce personalized blog content. Modern customers don’t look for products, they look for solutions. Therefore, you need to know how to offer the right information and naturally guide them to what they need.

In addition to educating the market, producing content for a corporate blog helps build brand authority. With proper planning and targeted efforts, you can reach new audiences and differentiate your company from others in your segment.

3. Building a loyal audience starts with relevant content
Among the ways to generate traffic, content production is the one that contributes the most and generates consistent results. Search engines, such as Google , update their algorithms so that the relevance of the information searched for is highlighted. In other words, producing content for a blog is a guarantee that your brand will always be found by your target audience.

The relationship with your audience cannot be based solely on numbers. Brand preference and the decision to choose a brand depend on familiarity and the way your company relates and creates bonds with the public.

Producing blog content, in this regard, serves as a more effective business card. In addition to providing information, you have the opportunity to create more consistent relationships and make your customers become brand advocates, recommending it and increasing its visibility and perception.