Shop price list: functions, types, tools
Posted: Sat Dec 07, 2024 3:13 am
The essence and objectives of a store price list
A price list is a list of goods or services (with prices) that a company offers to its customers. In some organizations, this is a couple of sheets with several names, while in others, it is a whole catalog that includes hundreds of lines.
Why does a store or any other organization need a price list? To simplify interaction with the client, to immediately demonstrate the product, price lines. In addition, it helps in preparing periodic reports.
As a rule, organizations specify prices in rubles. However, sometimes points or such a unit as standard hours are used for billing.
Where can you see price lists in everyday life? For example, a restaurant menu, a table with prices for cigarettes in a tobacco kiosk, a list of services in a repair shop, etc., etc.
Thanks to the price list, contact with the client becomes more formalized and transparent. The entire process of interaction from the moment of negotiations to payment looks completely open, as does the procedure for providing services.
The essence and objectives of a store price list
When calculating the cost of services, the actual costs (for creating the service) are taken as a basis and a markup is added. For any business process, the price list is a very important component, it can even be used as a sales management tool. And in the internal price list of the organization, not only the prices of goods (services) are usually specified, but also their cost price, as well as the limits of possible discounts or markups.
The price list of goods in the store makes it easier for the customer to choose what he needs, and also to compare the existing offers with their competitors' analogues (this is also telemarketing leads, indonesia telephone number data convenient for the company itself).
In certain cases, it makes sense to make several price lists with prices for different clients (if there is a division by industry or group of companies). Perhaps, for some (for example, if there is an agreement on special SLA) services are sold at higher prices.
It makes sense to collect vendor products in a separate price list. It may also be necessary to prepare a new price list for participation in tenders or for concluding special contracts.
And in some cases you can do without a price list (we mean situations when there is no price at all or it cannot be named precisely):
Providing a VIP service or fulfilling a one-time order. This happens when you, for example, do something at the individual request of a client. Here, a price list is not needed, because the information from it will no longer be useful in the future.
Fulfilling an order with special conditions (when the client specifies their special requirements and restrictions). Here, prices can jump a lot, so there is absolutely no point in bringing them together in a single price list.
A unique offer is being brought to the market.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Benefits of using a price list
A price list is a significant attribute that demonstrates the level of prestige of an organization. And it does not matter whether it is a private or public business and who the product is supplied to (individuals or legal entities). Forming a price list and maintaining its relevance indicate that you are dealing with a reliable company whose activities are open and transparent.
There are a few more advantages that can be mentioned:
Customers see what they can expect.
The entire list of available goods and services is immediately before your eyes.
Both the buyer and the seller save time.
The process of attracting and retaining clients is faster.
The price list is useful when concluding contracts with legal entities.
Undoubtedly, having a price list gives advantages to any company offering its goods or services on the market.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret Formula of Native Advertising: How to Increase Brand Awareness by 40% in 30 Days
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
152987
Types of price lists
The content and design of price lists for stores or businesses may vary depending on the tasks set.
Price list of information type
Provides information to the audience about available goods (services) and prices.
These are mainly price lists in stores with a wide range of goods (in supermarkets selling food, auto parts, building materials, etc.). Information price lists are also compiled by organizations selling electrical equipment (and spare parts for it), all kinds of wholesale warehouses (pharmacies, with food and non-food products).
Such a price list usually contains a lot of product items, so everything should be presented as briefly as possible: name, brief description, price.
There may be several dozen pages in each section, so they need to be numbered. And be sure to place the company's contact information (phone numbers, website address, email, etc.) in the price list header.
Customers who want to get acquainted with the goods (services) and prices can be sent the entire price list by e-mail or only the pages with the items of interest.
Price presentation
This is a document that contains information about a specific group of goods or just one product or service. You can also present a whole product line. Such a price list is intended for presenting new products, describing their composition, and quality characteristics.
Here you should list the unique properties of the product, specify prices, and place good photographs (favorably demonstrating the advantages of the product).
Template for creating a price presentation
It is relevant when it is necessary to present the same product to the consumer in different configurations.
By the way, a presentation-type price list can act as an additional promotion tool. Along with other advertising, it can be placed on billboards, banners, in social networks, and included in mailing letters.
Read also!
A price list is a list of goods or services (with prices) that a company offers to its customers. In some organizations, this is a couple of sheets with several names, while in others, it is a whole catalog that includes hundreds of lines.
Why does a store or any other organization need a price list? To simplify interaction with the client, to immediately demonstrate the product, price lines. In addition, it helps in preparing periodic reports.
As a rule, organizations specify prices in rubles. However, sometimes points or such a unit as standard hours are used for billing.
Where can you see price lists in everyday life? For example, a restaurant menu, a table with prices for cigarettes in a tobacco kiosk, a list of services in a repair shop, etc., etc.
Thanks to the price list, contact with the client becomes more formalized and transparent. The entire process of interaction from the moment of negotiations to payment looks completely open, as does the procedure for providing services.
The essence and objectives of a store price list
When calculating the cost of services, the actual costs (for creating the service) are taken as a basis and a markup is added. For any business process, the price list is a very important component, it can even be used as a sales management tool. And in the internal price list of the organization, not only the prices of goods (services) are usually specified, but also their cost price, as well as the limits of possible discounts or markups.
The price list of goods in the store makes it easier for the customer to choose what he needs, and also to compare the existing offers with their competitors' analogues (this is also telemarketing leads, indonesia telephone number data convenient for the company itself).
In certain cases, it makes sense to make several price lists with prices for different clients (if there is a division by industry or group of companies). Perhaps, for some (for example, if there is an agreement on special SLA) services are sold at higher prices.
It makes sense to collect vendor products in a separate price list. It may also be necessary to prepare a new price list for participation in tenders or for concluding special contracts.
And in some cases you can do without a price list (we mean situations when there is no price at all or it cannot be named precisely):
Providing a VIP service or fulfilling a one-time order. This happens when you, for example, do something at the individual request of a client. Here, a price list is not needed, because the information from it will no longer be useful in the future.
Fulfilling an order with special conditions (when the client specifies their special requirements and restrictions). Here, prices can jump a lot, so there is absolutely no point in bringing them together in a single price list.
A unique offer is being brought to the market.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Benefits of using a price list
A price list is a significant attribute that demonstrates the level of prestige of an organization. And it does not matter whether it is a private or public business and who the product is supplied to (individuals or legal entities). Forming a price list and maintaining its relevance indicate that you are dealing with a reliable company whose activities are open and transparent.
There are a few more advantages that can be mentioned:
Customers see what they can expect.
The entire list of available goods and services is immediately before your eyes.
Both the buyer and the seller save time.
The process of attracting and retaining clients is faster.
The price list is useful when concluding contracts with legal entities.
Undoubtedly, having a price list gives advantages to any company offering its goods or services on the market.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret Formula of Native Advertising: How to Increase Brand Awareness by 40% in 30 Days
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
152987
Types of price lists
The content and design of price lists for stores or businesses may vary depending on the tasks set.
Price list of information type
Provides information to the audience about available goods (services) and prices.
These are mainly price lists in stores with a wide range of goods (in supermarkets selling food, auto parts, building materials, etc.). Information price lists are also compiled by organizations selling electrical equipment (and spare parts for it), all kinds of wholesale warehouses (pharmacies, with food and non-food products).
Such a price list usually contains a lot of product items, so everything should be presented as briefly as possible: name, brief description, price.
There may be several dozen pages in each section, so they need to be numbered. And be sure to place the company's contact information (phone numbers, website address, email, etc.) in the price list header.
Customers who want to get acquainted with the goods (services) and prices can be sent the entire price list by e-mail or only the pages with the items of interest.
Price presentation
This is a document that contains information about a specific group of goods or just one product or service. You can also present a whole product line. Such a price list is intended for presenting new products, describing their composition, and quality characteristics.
Here you should list the unique properties of the product, specify prices, and place good photographs (favorably demonstrating the advantages of the product).
Template for creating a price presentation
It is relevant when it is necessary to present the same product to the consumer in different configurations.
By the way, a presentation-type price list can act as an additional promotion tool. Along with other advertising, it can be placed on billboards, banners, in social networks, and included in mailing letters.
Read also!