In this case, communications are built from the company's management to the staff (from top to bottom along the hierarchical chain). For example, the manager creates a memo on the introduction of a new production process, changes in sales plans, and other issues, and then communicates its contents to the employees. The department manager should sometimes also communicate information to the staff. In addition, key issues can be discussed at a general meeting initiated by the CEO.
Top-Down Strategy
Advantages:
According to this scheme, orders egypt email list and instructions from management reach subordinates as quickly as possible.
Managers are given the opportunity to easily delegate key responsibilities.
Managers have the right to make decisions independently within the scope of their authority.
The company's rules and standards are subject to adjustment depending on emerging needs.
Flaws:
When there are many levels of corporate hierarchy, communication may slow down rather than speed up.
When transmitting information along a chain, there is a risk of its distortion or partial loss, similar to the game "Telephone".
Workers who operate under strict instructions may lose their sense of self-worth in the work process.
How to increase efficiency?
Give employees freedom in the context of communication with management, without being limited by a rigid hierarchy.
Follow a pre-established communication schedule to create a work rhythm (communications should not be tied to unexpected orders from the boss).
The manager should pay attention to collecting and recording data about employees so that each request is personalized.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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