For millions of people, Halloween is an exciting holiday where they dress up in scary costumes, tell scary stories, and visit supposedly haunted places. It’s the perfect time for marketers and business owners to create and run some seriously great marketing campaigns.
Email marketing is the most effective channel for increasing sales during Halloween, while reducing costs and workload for you and your marketing team. Since we all know how common it is to run out of festive ideas, we’ve put together a guide to creating email campaigns that will send shivers down the spine of your recipients.
Best Practices for Creating Effective Halloween Emails
Halloween isn’t just a challenge for kids or adults to dress up in. It’s even harder for marketers who have to create emails that are as unique as the occasion demands.
Before diving into the creative part, follow Halloween email marketing indonesia mobile phone numbers database best practices to design the spookiest email campaign ever.
Get an early start
There is a golden rule for every holiday: It is never too early to start preparing. People always look forward to special days.
Capitalize on the September blues to get subscribers excited about the good times ahead (in this case, Halloween).
Tap into their expectations by sending them exclusive content, unique discounts or engaging promotions and invite them to share your festive mood before your competitors. Don’t forget to include support options likelive chatOn your website in case they have questions that need answering.
Create scary good email subject lines
You already know that engaging subject lines are crucial for getting recipients to open an email. Your goal is to stand out in crowded inboxes and entice subscribers.scary good Halloween email subject linesHalloween is all about creativity, humor, and mystery.
Include these elements in your subject line to grab subscribers' attention or bring a smile to their face.
Keep it short, witty, and consistent with your email content so readers know what to expect. You can even run A/B tests to check which ones perform best.
Provide value and entertainment
Halloween emails should get subscribers in the holiday spirit and inspire them to prepare for the real day. This is not the time to share promotional content about sales.
People expect to see valuable and entertaining content that will enrich their holiday experience.
So find a way to combine your offer with tips on how to decorate their home, prepare wacky snacks or unusual costumes, or stay safe while trick-or-treating.
Take advantage of exciting visuals
You can't get through the spooky season without visuals like exciting images, fun GIFs, or Halloween-related emojis.
Dynamic content widgets add a spooky touch to your Halloween email marketing efforts, igniting the Halloween spirit in your audience. Besides the usual pumpkins, ghosts, bats, or skulls, consider creating a cute animation of your product or service to draw attention to your sales offer.
Create a sense of urgency
Creating a sense of urgency is often crucial to most email campaigns and subject lines. It’s even more important with holiday email marketing because, by definition, holiday promotions don’t last forever.
Using urgent words or phrases like “Last chance” or “Time is running out” increases recipients’ Fear of Missing Out (FOMO) and motivates them to open your email and act on your message. Use email design elements like countdown timers and actionable CTAs to intensify this effect.
5 Creative Halloween Email Examples to Inspire You
While shared elements are essential to a successful Halloween email, they don't work alone.
As far as Halloween creativity goes, the options are countless as long as the email components fit your brand image and business goals.
To help you get things done, we've compiled a list of the most creative Halloween email examples to get you started making Halloween email magic.
1. Add Halloween themed images and GIFs
Experienced marketers know that images and GIFs effectively capture audience attention and increase engagement.
Fair play is anything holiday-related that might stir your emotions.target groupYou can search for Halloween-themed images on specialty websites or even create your own to match other email elements.
Remember, the more relevant these visual elements are to your products and overall brand, the more familiar your email will feel to recipients.
This way your business gets in on the holiday fun while staying true to your brand and true to your business vision.
Subject line: Massive Halloween Weekend Sale
Source
This Halloween email from Postable may fall short in terms of witty text, but it's a perfect example of incorporating an animated GIF: the widely known Dancing Pumpkin Man.
In addition to making email recipients laugh, it also offers a special, limited-time offer they can take advantage of.
It creates urgency by emphasizing the deadline while utilizing an orange background and a black CTA, a color combination everyone associates with Halloween.
2. Share useful content related to Halloween
Halloween is the perfect opportunity to provide value mixed with humor, puns, and spookiness. There are a variety of useful content types, from engaging video presentations to informative blog posts.
Your subscribers will appreciate the extra effort you put into helping them make this year’s ghost festival unforgettable. And there’s nothing more convincing than that.social proof, you can post some testimonial videos to show how your offer has made other customers' Halloween dreams come true.
Need some Halloween inspiration? Everyone loves a good scary story, so add some inspiring storytelling to get them excited and click-through to your email content.
You can even use interactive elements like fun quizzes and encourage them to share their results on social media to get more engagement.
