The launch of a project that flops
Posted: Sat Dec 07, 2024 4:17 am
While all these thoughts are running through my unconscious, my brain sends me an idea that excites me too much to let go of.
After 3 years of offering communication workshops, I realized that my students had other issues that they had not necessarily identified . Unfortunately, in two hours, we cannot completely review a content strategy. So, I imagine a program of 6 workshops over 3 months to give them all the keys to create content that makes sense.
I am convinced that this is the right offer for my community . I have no doubt: it will work! The 8 places I am opening will be taken.
I work on the themes and then, on the advice of my coach, I do a first launch to take the temperature. It's a failure . No places are sold. Hard blow.
Yet, I am not giving up. It is not the offer that is brazil whatsapp number data bad, it is my launch strategy . I had not prepared much. I barely talked about this program before proposing it. I was not able to convince my community. I am learning from my mistakes and preparing a new launch for January.
10 days of sales. Several publications. A few emails. And still no sales. This time, I realize it. This is not the right offer . I take a week to digest my disappointment and explore my options. I decide to invest in Le Koven : a one-year program to create and launch my online training.
5-YEAR-REVIEW-ENTREPRENEURSHIP-COACHING
Until the creation of Morphose, my online program
In 5 years of entrepreneurship, I learned that it was important to listen to your instincts and your guts . At the beginning of 2021, I decided to stop going against my deep desires. I officially announced that I no longer write content for other people's social networks ( I only keep those of my historical client ). I really want to focus on my zone of genius.
I want to support female entrepreneurs. I want to enable them to have an authentic content strategy in which they feel good to naturally attract the right customers.
To achieve this, I give myself the means to achieve my ambitions.
I know my time is not expandable. Although I love 1-1 coaching, I can't follow dozens of entrepreneurs individually. To multiply my impact without working 70 hours/week, I need to build an online program . I know that alone, I wouldn't be able to do it. With Le Koven, I have a step-by-step plan to follow.
I start in February. I set my intentions. I take stock of what I can concretely bring to my future students. Then, I go to meet my audience ( which I had not done with my group coaching idea ). I talk with about fifteen people to identify their problems, their needs and their expectations. This raises questions that I had not realized. It is extremely valuable!
After 3 years of offering communication workshops, I realized that my students had other issues that they had not necessarily identified . Unfortunately, in two hours, we cannot completely review a content strategy. So, I imagine a program of 6 workshops over 3 months to give them all the keys to create content that makes sense.
I am convinced that this is the right offer for my community . I have no doubt: it will work! The 8 places I am opening will be taken.
I work on the themes and then, on the advice of my coach, I do a first launch to take the temperature. It's a failure . No places are sold. Hard blow.
Yet, I am not giving up. It is not the offer that is brazil whatsapp number data bad, it is my launch strategy . I had not prepared much. I barely talked about this program before proposing it. I was not able to convince my community. I am learning from my mistakes and preparing a new launch for January.
10 days of sales. Several publications. A few emails. And still no sales. This time, I realize it. This is not the right offer . I take a week to digest my disappointment and explore my options. I decide to invest in Le Koven : a one-year program to create and launch my online training.
5-YEAR-REVIEW-ENTREPRENEURSHIP-COACHING
Until the creation of Morphose, my online program
In 5 years of entrepreneurship, I learned that it was important to listen to your instincts and your guts . At the beginning of 2021, I decided to stop going against my deep desires. I officially announced that I no longer write content for other people's social networks ( I only keep those of my historical client ). I really want to focus on my zone of genius.
I want to support female entrepreneurs. I want to enable them to have an authentic content strategy in which they feel good to naturally attract the right customers.
To achieve this, I give myself the means to achieve my ambitions.
I know my time is not expandable. Although I love 1-1 coaching, I can't follow dozens of entrepreneurs individually. To multiply my impact without working 70 hours/week, I need to build an online program . I know that alone, I wouldn't be able to do it. With Le Koven, I have a step-by-step plan to follow.
I start in February. I set my intentions. I take stock of what I can concretely bring to my future students. Then, I go to meet my audience ( which I had not done with my group coaching idea ). I talk with about fifteen people to identify their problems, their needs and their expectations. This raises questions that I had not realized. It is extremely valuable!