Lead Generation from a B2B perspective represents a crucial point, one of the most important of our entire B2B Marketing strategy.
Digital certainly plays a central role in this “piece” of the sales process and in this article you will discover which tools and tactics are best for
Once buyers are aware of your product or service, (Demand Generation) you can push them from the “do” stage i.e. contact us.
Just think if you could serve ads to shoppers at mexico whatsapp mobile phone number list the moment they’re searching for your products and services… awesome, right?
You can, with PPC search ads.
If you don't know what this is, open a new tab in your web browser right now and do some Google research.
See those ads that take up the top of the search results page?
Those are PPC search ads.
It's a type of advertising that users really like, 75 % of people who click on ads say that paid search ads make it easier for them to find the information they're looking for online.
In other words, PPC ads offer users exactly what they are looking for , greatly improving their search experience.
Exactly, follow me and you will understand why this happens!
However, it is not that easy because it is not enough to just bid randomly. The key to unlocking the full potential of PPC ads in the B2B context is to identify the keywords that generate the maximum amount of leads and sales .
This process of optimizing your PPC campaigns allows you to maximize your return on investment (ROI) and reduce your advertising costs.
In short, PPC search ads are an essential tool for B2B companies interested in generating leads.
This strategy allows you to reach the right audience at the right time , improving user experience and increasing the effectiveness of your marketing campaigns.
Investing in B2B lead generation through PPC ads is a critical step towards success in business.
Remarketing
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You know the phrase “out of sight, out of mind?”
Now, with Remarketing, you will never be out of sight or mind of your target audience.
Remarketing (or retargeting) is the practice of showing ads on the Internet to people who have already visited your website . It allows your business to “follow” people around the web by placing ads on the websites and platforms they use the most.
Yep, you read that right! You have the ability to continue engaging with users who have visited your website, even after they have left your page.
On average, only 2% of your website visitors convert , and the remaining 98% may seem like a missed opportunity, but remarketing works precisely on this percentage.
This means a lot, because you can maintain a constant presence in their online experience, strengthening your brand awareness and the possibility of converting those visitors into leads or customers.
And guess what?
Remarketing increases conversions.
WordStream research found that conversion rates increase as ad views increase. On average, a user needs to see an ad at least seven times before taking action .
This highlights how powerful remarketing is in ensuring that your message reaches your target audience effectively.
In short, this is a key strategy for B2B lead generation. This practice allows you to maintain a constant presence to potential customers who have already shown interest in your website.
By harnessing the power of remarketing, you can increase conversions and maximize the value of your B2B marketing efforts.
Events
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In B2B lead generation there is an important element that has never changed over the years: events ! Today
, despite the evolution of digital, the B2B buyer still has a strong desire. That of building meaningful relationships .
Events are the best way to do this.
Let me give you an example. What is the first step you take to generate trust and authenticity in those who don't know you yet?
Surely you think of starting to establish personal relationships.
And what is the best way to do this?
Establishing face-to-face connections is definitely a unique opportunity to share knowledge, to create a solid foundation for future business relationships and to create a lasting relationship.
The possibility of establishing personal relationships is a key element in B2B lead generation.
However, hosting an event is not always easy and if you can’t do it yet try to adopt an alternative strategy.
Make sure you go to those relevant to your industry and always research the attendees. Attend conferences, trade shows and seminars .
You can also consider hosting a webinar, which is basically a seminar held online. Very effective but it takes careful planning, strategy and execution.
