Omnichannel for Retail

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The introduction of modern information technologies provides omnichannel for distributors. They can combine all possible channels of interaction with customers. There is a transition from traditional offline stores to social networks, mobile versions of websites, e-commerce platforms and other Internet channels used by customers.

Omnichannel for Retail

This makes it easier for retailers to complete their tasks. And customers receive a uniform quality standard across various distribution channels.

Self-service checkouts

Retailers have successfully croatia email list implemented self-checkouts with cash handling devices. Initially, they were created to enhance security and reduce costs. Nowadays, such solutions have also proven useful in reducing the amount of contact with cash among shopping center employees and customers.

Digital payments

Companies that cannot afford expensive equipment use digital payments in traditional stores to limit contact with cash. To make a payment, the customer only needs to place a card or device with an NFC module on the payment terminal.

Virtual fitting rooms

Offline stores offer a variety of options to serve customers who want to preview and test products before purchasing.

Such innovations include the "Magic Mirror". Responding to voice commands and gestures of customers, the technology provides the opportunity to see how they look in different items of clothing.

Chatbots

Using machine learning, chatbots can mimic human interactions and respond to written or spoken queries, helping consumers make online purchases.

Such robots provide 24/7 customer service, helping to increase customer satisfaction. Chatbots include the interlocutor in the process of interactive communication.

This technology ensures a smooth sales process. As an automated IT solution, they are able to serve several clients simultaneously.

Robotics in logistics

To adapt to changing circumstances, businesses need workers. As a result of the COVID-19 pandemic, many countries have had to take extended medical leave, leading to a labor shortage.

Robotics in logistics

However, robotics can overcome these difficulties. During the pandemic, its use is becoming more widespread and accessible. Robotics can potentially provide an inexhaustible source of labor that does not need pensions, paid holidays, etc.

The goal of implementing information technology in logistics is to do the same amount of work, but with greater efficiency and lower costs. The International Finance Corporation (IFC) notes that leading logistics firms, including 3PL operators, are increasingly turning to robotics and automation to overcome the crisis.


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