Main types of internet marketing: TOP-7 tools
Posted: Sun Feb 02, 2025 9:26 am
Of course, everyone in this strategy will put first something that is closest to their perception. It is more reasonable to consider all types of Internet marketing in a complex and analyze the combination of the tools used, which is what we will do now.
Website promotion in search engines
The purpose of the tool: to increase the number of transitions to the site and minimize the cost of both one transition and the client in the medium term.
Just in case, let us clarify that the search results look like this:
SEO advertising
Source: ya.ru
In the first places there is georgia email list contextual advertising, where payment is per click (more on that later). Below it is search results, where you will receive transitions for free.
Somehow it has become a tradition in RuNet that SEO (search engine optimization) means website promotion. And we have to explain to each of our clients why it is not the same thing.
Why so many types and works of Internet marketing are mixed together is a reason for a separate article, because it is impossible to tell about it in a few words. What is important for us here is that SEO alone will not do any good. And here is why - website promotion consists of several components, let's briefly go over the main areas of work:
The technical component is everything that affects the correct operation of the site, its loading speed and, in many ways, determines the speed of indexing the site by search engines.
Semantics – all queries by which your target audience (hereinafter referred to as CA) can search for the site. At the same time, the list should be constantly updated and correctly distributed across the site. As a rule, there should be from 2 to 7 thousand such queries, if we are talking about a project with low traffic, of course, for large projects the count will be tens of thousands of queries.
Content marketing – actually, it is by creating useful and necessary content for our target audience that we will work through all our requests. In some cases, there may be two dozen keywords per page, in others, 3-5 will be quite enough.
SEO – internal and external optimization of the site. Working with meta tags, link mass, distribution of link weight, density of keywords, etc. By the way, all this is meaningless if the first 3 points are not there. And why do you need SEO at all, you ask? To get your growth within 3-4 months after working on the previous directions, and not 10-15. In general, SEO is about accelerating results, but in itself, without the appropriate foundation, it is meaningless.
Resource conversion rate – how many requests we will receive from the total number of visitors to our site. This includes everything related to the visual component of the site, its convenience and selling qualities.
In general, website promotion is what can be called complex Internet marketing, because you have to do a lot of work. Whether it is worth it or not is decided by a simple calculation of the return on your investment in this channel, but the growth due to this can really be steep.
By the way, search engine promotion is not the most expensive (although certainly not cheap) of the types of Internet marketing, but the effect of the comprehensive work is reliable and sustainable.
Website promotion in search engines
The purpose of the tool: to increase the number of transitions to the site and minimize the cost of both one transition and the client in the medium term.
Just in case, let us clarify that the search results look like this:
SEO advertising
Source: ya.ru
In the first places there is georgia email list contextual advertising, where payment is per click (more on that later). Below it is search results, where you will receive transitions for free.
Somehow it has become a tradition in RuNet that SEO (search engine optimization) means website promotion. And we have to explain to each of our clients why it is not the same thing.
Why so many types and works of Internet marketing are mixed together is a reason for a separate article, because it is impossible to tell about it in a few words. What is important for us here is that SEO alone will not do any good. And here is why - website promotion consists of several components, let's briefly go over the main areas of work:
The technical component is everything that affects the correct operation of the site, its loading speed and, in many ways, determines the speed of indexing the site by search engines.
Semantics – all queries by which your target audience (hereinafter referred to as CA) can search for the site. At the same time, the list should be constantly updated and correctly distributed across the site. As a rule, there should be from 2 to 7 thousand such queries, if we are talking about a project with low traffic, of course, for large projects the count will be tens of thousands of queries.
Content marketing – actually, it is by creating useful and necessary content for our target audience that we will work through all our requests. In some cases, there may be two dozen keywords per page, in others, 3-5 will be quite enough.
SEO – internal and external optimization of the site. Working with meta tags, link mass, distribution of link weight, density of keywords, etc. By the way, all this is meaningless if the first 3 points are not there. And why do you need SEO at all, you ask? To get your growth within 3-4 months after working on the previous directions, and not 10-15. In general, SEO is about accelerating results, but in itself, without the appropriate foundation, it is meaningless.
Resource conversion rate – how many requests we will receive from the total number of visitors to our site. This includes everything related to the visual component of the site, its convenience and selling qualities.
In general, website promotion is what can be called complex Internet marketing, because you have to do a lot of work. Whether it is worth it or not is decided by a simple calculation of the return on your investment in this channel, but the growth due to this can really be steep.
By the way, search engine promotion is not the most expensive (although certainly not cheap) of the types of Internet marketing, but the effect of the comprehensive work is reliable and sustainable.