Pay-per-traffic promotion method
Posted: Sun Feb 02, 2025 9:58 am
Sometimes white promotion of a site does not bring the desired result, since the high positions taken do not lead to an increase in traffic. There may be several reasons for this:
lack of the required level of qualification of the contractor who chooses low-frequency queries for promotion;
the user's first screen is overloaded with Yandex service and marketing materials (very few users reach the natural search results even for popular queries);
insufficient volume of the semantic core for key queries (their number should cover the maximum number of target users).
Taking into account all ivory coast email list the above-described features, promotion methods that imply payments to the contractor only for specific visitor transitions are becoming more popular. However, this method of white site promotion is not ideal due to its specificity.
Advantages:
payments are made for each transition to your resource (if there is no traffic, the contractor does not receive any subscription fee);
low cost per click (compared to the cost per click for contextual advertising).
Flaws:
there is a high probability of attracting non-targeted traffic from around the topic;
risk of encountering cheating (unscrupulous contractors use services that allow simulating visitor transitions from search engines to your resource. Their use is quite difficult to track).
What is important to pay attention to:
Compare the cost of a click through contextual advertising with the price offered by the contractor. With a minimal difference, it is more effective to attract traffic from context.
Assess the possibility of achieving the planned amount of traffic. Keep in mind that it is impossible to build a 100% forecast, since the volume of traffic is an indicator that is subject to the influence of external factors.
Remove branded traffic and hypothetical traffic for non-target pages from the calculation. Google and Yandex partially encrypt traffic, so it is not possible to track all traffic channels through which users come. This can create additional obstacles when filtering non-target traffic.
Pay-per-lead promotion
This method of promotion is optimal and profitable for the customer. If this type of payment for white promotion of the site is used, the owner of the resource actually invests in direct contact with the potential client (or any other target action on the pages).
The customer is freed from risks associated with changes in search engine algorithms, position drops, and the imposition of filters, which are assumed by the contractor. However, it is necessary to remember that at the initial stage, a significant part of the budget is spent on attracting leads to the site.
Read also!
"Promotion of services on the Internet: the best methods and fatal mistakes"
Read more
In the first 2-3 months of promotion, related to website optimization and reindexing of search engines, there will be no significant increase in leads. However, this does not mean that the work is being done unskilled, so there is no need to pay for the contractor's work. It is only necessary to wait for the completion of the activities that will definitely give results.
In addition, the effectiveness of the lead generation process is determined not only by the quality of promotion work, but also by the conversion of the site itself. With a low conversion, the customer must be ready for radical changes to the web resource that will improve its performance, otherwise all white site promotion activities will be in vain.
Thus, the criteria for successful promotion by the contractor can be considered:
Confidential relations with the customer, which will ensure not only mutual understanding, but also trust in the contractor's recommendations related to resource improvement.
Availability of a basic budget . The customer must pay for the launch of white promotion of the site, despite the insignificant increase in leads at the initial stage.
lack of the required level of qualification of the contractor who chooses low-frequency queries for promotion;
the user's first screen is overloaded with Yandex service and marketing materials (very few users reach the natural search results even for popular queries);
insufficient volume of the semantic core for key queries (their number should cover the maximum number of target users).
Taking into account all ivory coast email list the above-described features, promotion methods that imply payments to the contractor only for specific visitor transitions are becoming more popular. However, this method of white site promotion is not ideal due to its specificity.
Advantages:
payments are made for each transition to your resource (if there is no traffic, the contractor does not receive any subscription fee);
low cost per click (compared to the cost per click for contextual advertising).
Flaws:
there is a high probability of attracting non-targeted traffic from around the topic;
risk of encountering cheating (unscrupulous contractors use services that allow simulating visitor transitions from search engines to your resource. Their use is quite difficult to track).
What is important to pay attention to:
Compare the cost of a click through contextual advertising with the price offered by the contractor. With a minimal difference, it is more effective to attract traffic from context.
Assess the possibility of achieving the planned amount of traffic. Keep in mind that it is impossible to build a 100% forecast, since the volume of traffic is an indicator that is subject to the influence of external factors.
Remove branded traffic and hypothetical traffic for non-target pages from the calculation. Google and Yandex partially encrypt traffic, so it is not possible to track all traffic channels through which users come. This can create additional obstacles when filtering non-target traffic.
Pay-per-lead promotion
This method of promotion is optimal and profitable for the customer. If this type of payment for white promotion of the site is used, the owner of the resource actually invests in direct contact with the potential client (or any other target action on the pages).
The customer is freed from risks associated with changes in search engine algorithms, position drops, and the imposition of filters, which are assumed by the contractor. However, it is necessary to remember that at the initial stage, a significant part of the budget is spent on attracting leads to the site.
Read also!
"Promotion of services on the Internet: the best methods and fatal mistakes"
Read more
In the first 2-3 months of promotion, related to website optimization and reindexing of search engines, there will be no significant increase in leads. However, this does not mean that the work is being done unskilled, so there is no need to pay for the contractor's work. It is only necessary to wait for the completion of the activities that will definitely give results.
In addition, the effectiveness of the lead generation process is determined not only by the quality of promotion work, but also by the conversion of the site itself. With a low conversion, the customer must be ready for radical changes to the web resource that will improve its performance, otherwise all white site promotion activities will be in vain.
Thus, the criteria for successful promotion by the contractor can be considered:
Confidential relations with the customer, which will ensure not only mutual understanding, but also trust in the contractor's recommendations related to resource improvement.
Availability of a basic budget . The customer must pay for the launch of white promotion of the site, despite the insignificant increase in leads at the initial stage.