Simply having a social media presence is no longer enough. Today’s and tomorrow’s customers expect to find a significant level of transparency, responsiveness, and value from companies on social networks.
To meet these new standards, you may need to completely rethink what your B2B social strategy will look like.
To help you out, we have listed here 6 best switzerland whatsapp mobile phone number list practices for B2B companies to use on Linkedin:
Define your goal and pursue it
Rely on audience insights to craft messages and creativity
Never stop improving your targeting
Find a balance between paid and organic strategy; between brand and lead generation
Find your niche and differentiate yourself
Be aware of where you are presenting yourself
Use these guiding principles on LinkedIn and beyond to maximize the positive impact of social media on your business results.
Define your goal and pursue it
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To do this best, start by answering this simple question.
Why is your company on social media?
In 2021, a large number of B2B marketers reported that content marketing and social media helped them:
Create brand awareness
Building Credibility and Trust
Educate their audience
What we call “cultural leadership” is a key goal for B2B companies, and social media can be an ideal place to share such content and generate productive discussions.
LinkedIn first of all, is very oriented towards the development of specific objectives, the tools it makes available for example with the Advertising tool are based on objectives that can help you identify the desired result such as:
Brand awareness
Website visits
Involvement
Video views
Lead Generation
Website Conversions
Apply for jobs
For best practices on how to create and promote content for each of these objectives, you can check out LinkedIn’s Objective-Based Advertising Guide .
