ROAS (return on ad spend) — return on investment in advertising

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Advertising return on investment ratio: how much was spent on advertising, how much was earned.

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ROMI

The peak of variations with the letter R was the ROMI coefficient — el salvador consumer email list return on investment in marketing as a whole. This indicator is used in Performance Marketing and is closely related to the notorious “sales funnel.” Here, any user action is measured and predicted: clicking on an ad, watching a video, calling, making an application, or selling.

But ROMI is not the key metric. The key metric appears after the sale, in the post-sales cycle. A regular customer is great, but when he also brings in new customers… that’s marketing at its finest. After all, a new customer on recommendation costs us nothing: we didn’t spend any money on advertising.

Referral is the ultimate goal of marketing!

Here it is, the key indicator: CRV (customer recommendation value) — the amount of money earned through recommendations. It counts both the amount received from buyers through recommendations and the amount saved on taking the client through the entire path from need to purchase.

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How to measure: services, team, integrations, visualization How web analytics works technically
When opening any website (a landing page with a product, for example), the user's browser "requests" this page from the server. In response, the server on which the site is located sends a copy of the page to the user's computer or mobile device. And it attaches so-called cookies to it.