Google Analytics 4: Discovering the Next Generation of Google Analytics
Posted: Sat Dec 07, 2024 4:58 am
It offers a free service for analyzing the statistics of visitors to a website or app, both from computers and mobile devices.
With Google Analytics, you can better understand how users interact with your site or app and make changes to improve the user experience and increase conversions.
Starting July 1, 2023, Universal Analytics will no longer process new data in standard properties. Get ready today by setting up and getting started with a Google Analytics 4 property.
Through which the search engine warns users preparing qatar whatsapp mobile phone number list them for a change in their approach to data monitoring.
In fact, starting from July 2023, Universal properties will no longer collect data, making room for the new Google Analytics 4 property. After the decommissioning, the data previously processed will be archived for at least six months for historical consultation .
It is therefore time to abandon the old approach of data collection and analysis in favor of the new property of Google Analytics.
To prepare yourself in the best possible way, let's look at the most important aspects of this new tool.
Index:
How Google Analytics Works: Analyzing Site Visitor Statistics
What is Google Analytics 4
Differences between Google Analytics 4 Properties and Universal Analytics Properties
What's new in Google's analytics service?
How to Create a Google Analytics Property 4
Is Google Analytics 4 Illegal?
How Google Analytics Works: Analyzing Site Visitor Statistics
[ back to index ]
Google Analytics is a web analytics tool provided free of charge by Google, which allows you to analyze detailed statistics about visitors to a website or mobile app. To use Google Analytics, you need to insert a tracking code (also called a “tag”) within the site or app, which collects data about visitors and sends them to Google for analysis.
Once you have entered the tracking code, you can access an online Google Analytics admin console, where you can view the collected data in an organized and easily understandable way. The admin console offers a number of predefined reports, such as the number of visitors to the site, the bounce rate (percentage of visitors who leave the site after viewing only one page), and the time spent on the site. You can also create custom reports and segment the data based on different variables, such as the type of device used or the geographic location of the visitors.
Google Analytics is a very powerful and flexible tool that offers a wide range of features for analyzing data from visitors to a website or app. With this tool, you can gain a detailed understanding of user behavior and use this information to optimize your site or app and improve performance.
What is Google Analytics 4
[ back to index ]
Google Analytics 4 is a Google Analytics property where your company's online data is processed.
Featuring a new, more attractive graphic design, the GA4 property introduces new, rather powerful data measurement and integration tools, ranging from the new analysis tool to the new integrated reports that the platform makes available to the user.
The Google Analytics infrastructure has been redesigned to make it easier to use, but you may need more technical knowledge to get the most out of these tools.
The Google Analytics 4 platform will then be more privacy-oriented since the data collected will no longer be based solely on cookies and users' IP addresses will not be stored.
Below is the presentation video from the official Google Analytics YouTube channel.
Differences between GA4 Properties and Universal Analytics Properties
[ back to index ]
Universal Analytics
Analytics 4
Measurement
Session-based data tracking model
Flexible event-based data tracking model
Reports
Limited cross-device and cross-platform
Fully cross-device and cross-platform
Automation
Limited automation
Pervasive Machine Learning to Improve and Simplify Insight Discovery
With Google Analytics, you can better understand how users interact with your site or app and make changes to improve the user experience and increase conversions.
Starting July 1, 2023, Universal Analytics will no longer process new data in standard properties. Get ready today by setting up and getting started with a Google Analytics 4 property.
Through which the search engine warns users preparing qatar whatsapp mobile phone number list them for a change in their approach to data monitoring.
In fact, starting from July 2023, Universal properties will no longer collect data, making room for the new Google Analytics 4 property. After the decommissioning, the data previously processed will be archived for at least six months for historical consultation .
It is therefore time to abandon the old approach of data collection and analysis in favor of the new property of Google Analytics.
To prepare yourself in the best possible way, let's look at the most important aspects of this new tool.
Index:
How Google Analytics Works: Analyzing Site Visitor Statistics
What is Google Analytics 4
Differences between Google Analytics 4 Properties and Universal Analytics Properties
What's new in Google's analytics service?
How to Create a Google Analytics Property 4
Is Google Analytics 4 Illegal?
How Google Analytics Works: Analyzing Site Visitor Statistics
[ back to index ]
Google Analytics is a web analytics tool provided free of charge by Google, which allows you to analyze detailed statistics about visitors to a website or mobile app. To use Google Analytics, you need to insert a tracking code (also called a “tag”) within the site or app, which collects data about visitors and sends them to Google for analysis.
Once you have entered the tracking code, you can access an online Google Analytics admin console, where you can view the collected data in an organized and easily understandable way. The admin console offers a number of predefined reports, such as the number of visitors to the site, the bounce rate (percentage of visitors who leave the site after viewing only one page), and the time spent on the site. You can also create custom reports and segment the data based on different variables, such as the type of device used or the geographic location of the visitors.
Google Analytics is a very powerful and flexible tool that offers a wide range of features for analyzing data from visitors to a website or app. With this tool, you can gain a detailed understanding of user behavior and use this information to optimize your site or app and improve performance.
What is Google Analytics 4
[ back to index ]
Google Analytics 4 is a Google Analytics property where your company's online data is processed.
Featuring a new, more attractive graphic design, the GA4 property introduces new, rather powerful data measurement and integration tools, ranging from the new analysis tool to the new integrated reports that the platform makes available to the user.
The Google Analytics infrastructure has been redesigned to make it easier to use, but you may need more technical knowledge to get the most out of these tools.
The Google Analytics 4 platform will then be more privacy-oriented since the data collected will no longer be based solely on cookies and users' IP addresses will not be stored.
Below is the presentation video from the official Google Analytics YouTube channel.
Differences between GA4 Properties and Universal Analytics Properties
[ back to index ]
Universal Analytics
Analytics 4
Measurement
Session-based data tracking model
Flexible event-based data tracking model
Reports
Limited cross-device and cross-platform
Fully cross-device and cross-platform
Automation
Limited automation
Pervasive Machine Learning to Improve and Simplify Insight Discovery