Memories and sensations remain vivid over time and this is perhaps the key to the recent success of Virtual Reality.
The restrictions due to the global pandemic, the increasing saudi arabia whatsapp mobile phone number list difficulties of physically moving between states and the cancellation or downsizing of live events and fairs have accelerated the process of digitalization of guided tours in companies.
Every salesperson who works in the B2B sector, especially if they are manufacturers with international markets, knows how important these types of “events” are to show their customers and potential customers their factories, logistics, warehouse, production department and the technologies available.
Today, thanks to VR (Virtual Reality), it is possible to do all this without leaving your office and the enormous potential of this technology has also been discovered in the world of Business between Companies.
During the virtual tour, employees can immerse themselves, together with the potential customer, in the 3D world, explaining the production processes or the applications of the products.
At the same time, scenarios can be adapted to the needs of the company, thus enabling an unparalleled brand experience using traditional presentation videos.
In the B2B Lead Generation phase, especially when we approach potential international customers who do not yet know our company, it is of extraordinary importance to have:
A 3D Virtual Tour of the company
(points of interest) on which the tour and its participants must focus
virtual reality for B2B companies
As you can see, the strategic aspect comes back here too, defining the “methods of engagement”, that is, when and how to use, is an aspect of fundamental importance.
The operational suggestion is to use the 3D Virtual Tours through a conscious and controlled procedure, which does not therefore require the “open” online publication of the tour on our digital communication channels, but which can only be carried out through the scheduling of an appointment and organized directly by one of our sales representatives who has established the need for it.
If we want to exploit this type of tool not only in “one to one” mode but also in “one to many” mode, the best practice to maintain control and ensure that there are no “unwanted” people is to organize invitation-only webinars in which we show our company’s production features to multiple potential customers.
virtual reality company
Example of a 3D virtual tour.
The use of VR can be declined in many aspects within the company other than the area, for example it can be useful in production processes, in e-learning, in training, up to the visualization of specific places with the help of Multiuser VR (with multiple people at the same time, at a distance from each other), saving expensive travel expenses and working hours.
As you can see, there are many fields of application for VR, now it's up to you to take your company into the future.
