Gmail and Yahoo! bulk sender requirements 2024
Posted: Sat Dec 07, 2024 5:23 am
Don’t impersonate a Gmail "From" header
This new Gmail and Yahoo! Sender requirement just means you shouldn’t use a free email address ,
Why? Gmail’s DMARC policy is changing. Since February 2024, list of kuwait cell phone numbers the DMARC policy on Google changed from “none” to “quarantine”. What this means is that any email sent from a Gmail address from outside of the Gmail app will go to the spam folder (AKA quarantined).
This is to help protect Gmail users from people pretending to have a gmail address. Spammers might fake a gmail address to get sensitive information from people, also known as phishing.
What to do: Use your real business email address associated with your domain and you’ll be fine. If you don't have a domain yet, consider getting one to avoid delivery problems down the road.
6. Follow Internet Message Format standards (RFC 5322) for your emails
This requirement just means that your email headers, text, attachments, and content must be formatted correctly. Brevo monitors this for you automatically, so you don’t have to worry about running into any problems.
If you send more than 5,000 marketing email messages within a 24-hour period, you also need to follow these additional Gmail and Yahoo! sender requirements.
7. The domain in your “From” header must match your SPF or DKIM domain
To complete DMARC authentication, you’ll need to make sure your “From” header uses the domain you authenticated from either the SPF or DKIM checks.
What to do:
Brevo users who send with Brevo’s shared IP address only need to authenticate their sending domain (which is done during DKIM setup).
For users with a dedicated IP address, all senders (email addresses you will use to send mail) need to use sender domains that match the domain you authenticated during the DKIM setup.
For example, if you authenticated the domain name (website) thegreenyoga.com during DKIM setup, your email addresses should also use this domain.
James @ thegreenyoga.com
B2B email marketing isn’t rocket science. Identifying your target audience, compiling an email list, brainstorming catchy email subject lines, crafting your message, and personalizing your email campaigns are techniques that anyone can mast
This new Gmail and Yahoo! Sender requirement just means you shouldn’t use a free email address ,
Why? Gmail’s DMARC policy is changing. Since February 2024, list of kuwait cell phone numbers the DMARC policy on Google changed from “none” to “quarantine”. What this means is that any email sent from a Gmail address from outside of the Gmail app will go to the spam folder (AKA quarantined).
This is to help protect Gmail users from people pretending to have a gmail address. Spammers might fake a gmail address to get sensitive information from people, also known as phishing.
What to do: Use your real business email address associated with your domain and you’ll be fine. If you don't have a domain yet, consider getting one to avoid delivery problems down the road.
6. Follow Internet Message Format standards (RFC 5322) for your emails
This requirement just means that your email headers, text, attachments, and content must be formatted correctly. Brevo monitors this for you automatically, so you don’t have to worry about running into any problems.
If you send more than 5,000 marketing email messages within a 24-hour period, you also need to follow these additional Gmail and Yahoo! sender requirements.
7. The domain in your “From” header must match your SPF or DKIM domain
To complete DMARC authentication, you’ll need to make sure your “From” header uses the domain you authenticated from either the SPF or DKIM checks.
What to do:
Brevo users who send with Brevo’s shared IP address only need to authenticate their sending domain (which is done during DKIM setup).
For users with a dedicated IP address, all senders (email addresses you will use to send mail) need to use sender domains that match the domain you authenticated during the DKIM setup.
For example, if you authenticated the domain name (website) thegreenyoga.com during DKIM setup, your email addresses should also use this domain.
James @ thegreenyoga.com
B2B email marketing isn’t rocket science. Identifying your target audience, compiling an email list, brainstorming catchy email subject lines, crafting your message, and personalizing your email campaigns are techniques that anyone can mast