Gyms, online fitness classes, supplement brands, athletic apparel companies, and equipment businesses can benefit from partnering with FitTok creators. For example, Athletic Greens, a company selling a nutrition and gut health supplement, works with FitTokkers to discuss the benefits they see from drinking a glass of AG1 a day.
@nicole_thenomad #ad Can’t imagine starting my morning any other way than with AG1 ? #ad #healthyliving #healthyhabits #fitnesstok @athleticgreens ♬ original sound – Nicole Renard
KidTok
What is KidTok?
@rileykayscott Her face when I come back! ?? #toddlersoftiktok #toddler #ducksoftiktok #ducktok #funnykids #funny #hilarious #toddlerchallenge #toddlermom #foryou ♬ Monkeys Spinning guatemala telegram screenin Monkeys – Kevin MacLeod & Kevin The Monkey
KidTok is a combination of kid-friendly content and family and parenting content. It has everything from funny videos to parenting advice to toy reviews.
KidTok marketing
Marketing on KidTok can be a little difficult. First, it’s a mixture of content meant for kids and videos for parents, so you might want to focus on specific hashtags to reach the right audience.
You also have to be careful because kids are seen as a vulnerable population, and people may react negatively toward people advertising to kids. For example, the American Academy of Pediatrics published a study on kid influencers promoting unhealthy foods and called for the FTC to “strengthen regulations regarding product placement … featuring young children.”
TekyGo! Is one of the brands succeeding on KidTok. It partners with parents to showcase its online game subscription and indoor trampolines, as well as the benefits they can have for kids. These ads get kids excited about trying the product and provide useful information for the parents, reaching both audiences on KidTok.
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