So how much does an online advertising campaign cost? The price depends on many different factors. Check which ones!
What makes up the cost of an advertising campaign?
At the beginning it is worth emphasizing that it is impossible to give a specific amount that entrepreneurs spend on an advertising campaign - it is simply impossible, because the campaign does not have a single, fixed price.
The total cost depends on many factors and is made up of several aspects:
Budget allocated for campaign operation
Budget is the money that you pay into your country code +49, germany phone numbers advertising system account when setting up your campaign. This is the amount that the creator of the ad intends to spend on promotional activities. You can determine it yourself based on your budget – when the funds run out, the ad will simply stop displaying. Of course, the bigger the budget, the better the effects of the advertising campaign will be – the total cost of the campaign depends primarily on the industry and competition.
Small local companies can achieve results with a budget of a few hundred zlotys. Global companies, on the other hand, allocate even tens of thousands for this promotion channel. As you can see, the discrepancy in this aspect is huge, which is why it is impossible to set a single price.
Another important issue is the rate per click. This also affects how much an advertising campaign costs . Its amount determines how quickly the budget will be exhausted, how many times a day the ad will be displayed and what position it will be in. You can also set the maximum amount per click yourself, but the actual cost will vary slightly, because the system is responsible for setting the rate for a specific keyword.
What factors influence cost per click?
competition,
industry,
advertising quality,
keyword popularity,
advertising format and its display area.
The cost of one click can be a few dozen groszy, but also a few zlotys. If your monthly budget is PLN 1,000 and the maximum rate per click is PLN 1.36, then theoretically you will be able to get about 735 clicks in a month. However, because the actual CPC is usually lower, with such a budget you will most likely generate a little more than 735 clicks.
SEO/SEM Agency Service
Another aspect that affects how much an advertising campaign costs is the SEO /SEM agency's price list. If you create, configure and run campaigns yourself, you only incur costs related to its budget. However, if you decide to cooperate with an agency, you must add the cost of the service to the total amount.
How much does it cost to run a professional online advertising campaign? The price depends primarily on the scope of activities, as well as the budget that the client allocates for advertising. This is because agencies usually offer settlement based on commission - the larger the budget, the higher the service costs.
Working on the landing page
Although this is not an aspect that directly determines the cost of the campaign, it is worth knowing that the quality of the landing page also plays a role in the success of the ad. The quality of the site to which the promoted link leads primarily affects the ad's ranking. The ranking, on the other hand, is used to determine the position. In addition, an unfinished site can cause the CPC cost to be higher.
When optimizing a website for an advertising campaign, the cost depends on what condition it is currently in. Aspects such as:
valuable content,
efficiency,
security,
user experience optimization,
relevance (in relation to the keywords used in the campaign),
simple navigation,
credibility.
Mistakes that burn through your campaign budget
The right ad setup allows you to achieve satisfactory results even with a small budget – provided that an SEM specialist works on the setup. However, when an inexperienced person is running an advertising campaign, the cost can constantly increase, and there will be no trace of the effects.
If you want to run your online advertising campaign yourself, make sure you don't make the biggest mistakes that burn through your budget and reduce your advertising effectiveness.
Bad keyword matching and no exclusions
Keywords are the link between what a user is looking for and what is on the website. If you want your campaign to be effective, the phrases you choose must be in line with the user's intentions. Otherwise, they will generate costs through clicks, but nothing more will come of it, because when they visit the landing page and realize that its content is not what they were looking for, they will quickly leave it. Your budget will be wasted and you will not get more customers.
Another common mistake is not having keyword exclusions. Negative phrases are meant to prevent ads from being shown to the wrong people.
Starting with high stakes and a big budget
When creating your first online advertising campaign, it's hard to accurately determine the price and budget right from the start. It's often necessary to test several solutions. That's why it's worth starting with a smaller daily budget.
In the Google Support panel, you can find a tip that says that a good solution for beginner advertisers is to set a daily budget of PLN 10–50.
Poorly designed landing page
A low-quality landing page can reduce the effectiveness of your ad and waste your budget. The quality of your landing page affects the ad quality score determined by the system, but also affects user behavior.
When a potential customer clicks on a promoted product link, but the store page loads slowly, the purchase process is too complicated, or there are other UX (User Experience) errors, the transaction will not be completed and the costs per click will be incurred. This is a very easy way to burn through your budget.
