Basis For Assessing Its

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Not Unsurprisingly, The Research Found People Consume A Lot Of Thought Leadership. Over Half Of Decision-makers And C-suite Leaders Spend More Than An Hour Weekly With It. Seventy-three Percent Say An Organization’s Thought Leadership Creates A More Trustworthy Capabilities And Competencies Than Its Marketing Materials And Product Sheets.

Both Those Things Are Good. And Yet, Only % Of Those Surveyed Think The chile phone number library Thought Leadership Is Very Good Or Excellent. That’s Not So Good. The Researchers Point Out That What Seems To Be Missing Is The Leadership Part Of Thought Leadership: “when Done Right, It Makes Buyers Look At Their Business And The Challenges It Is Facing In New Ways And Protects You From Competitors Producing Their Own Thought Leadership.



” I’ll Say It Another Way. Thought Leadership Is Not About Answering Frequently Asked Questions. Thought Leadership Provides The Rarely Given Answers (Rgas). The Research Report Indicates Businesses Don’t Understand The Measurement Of Thought Leadership And See Too Few Resources As The Main Barrier To Producing More Effective Thought Leadership.