Email copywriting tips for stronger emails that encourage engagement
Posted: Sat Dec 07, 2024 6:00 am
Step 4: Use the ACAF customer feedback loop in your emails
The Ask, Categorize, Act, and Follow-up (ACAF) customer qatar mobile phone numbers database feedback loop is a simple business strategy. But you need to use it in terms of email feedback.
Here’s how:
Ask for reader feedback to see what they want to hear from you in your emails. Is there a way you can solve their problem? Is there something bothering them about your emails
Categorize the feedback. If the feedback is repeated often, cover the topic(s) or address the issue recipients have with your emails
Act on the feedback. Implement the changes and then
Follow-up with recipients who shared feedback
You can also send an update-your-email-preferences form to your email list. These Update Profile forms in Brevo ensure your email segmentation is always up to date by helping you directly gather feedback on what your contacts are interested in hearing from you.
The way you write your emails plays a significant role in the response you get on your emails. The takeaway? Pay attention to your email copy.
To begin with:
Write your goal on top of the page
This focuses your attention on writing an email that meets the goal you’ve set for it. You’d also deliver a clear email to your readers that is easy to understand and simple to act upon.
Use a warm and welcoming tone
This way your readers will know you’re genuinely interested in their wellness. See how MeetEdgar does this in their emails:
Use power words in your email subject lines and content
These are words that elicit a response. Be sure to use them smartly from this list.
Add a CTA in your email
A CTA is a call to action that tells your readers what to do. So, you could write ‘hit reply and tell me…’ Take a page from Project.co’s email:
Tip: You can also use a GIF as your CTA.
Describe things while keeping your copy fluff-free
Describing your struggles, environment, or experience helps engage your reader while making you sound more human (read: authentic). Here’s how Joel makes his email personable:
The Ask, Categorize, Act, and Follow-up (ACAF) customer qatar mobile phone numbers database feedback loop is a simple business strategy. But you need to use it in terms of email feedback.
Here’s how:
Ask for reader feedback to see what they want to hear from you in your emails. Is there a way you can solve their problem? Is there something bothering them about your emails
Categorize the feedback. If the feedback is repeated often, cover the topic(s) or address the issue recipients have with your emails
Act on the feedback. Implement the changes and then
Follow-up with recipients who shared feedback
You can also send an update-your-email-preferences form to your email list. These Update Profile forms in Brevo ensure your email segmentation is always up to date by helping you directly gather feedback on what your contacts are interested in hearing from you.
The way you write your emails plays a significant role in the response you get on your emails. The takeaway? Pay attention to your email copy.
To begin with:
Write your goal on top of the page
This focuses your attention on writing an email that meets the goal you’ve set for it. You’d also deliver a clear email to your readers that is easy to understand and simple to act upon.
Use a warm and welcoming tone
This way your readers will know you’re genuinely interested in their wellness. See how MeetEdgar does this in their emails:
Use power words in your email subject lines and content
These are words that elicit a response. Be sure to use them smartly from this list.
Add a CTA in your email
A CTA is a call to action that tells your readers what to do. So, you could write ‘hit reply and tell me…’ Take a page from Project.co’s email:
Tip: You can also use a GIF as your CTA.
Describe things while keeping your copy fluff-free
Describing your struggles, environment, or experience helps engage your reader while making you sound more human (read: authentic). Here’s how Joel makes his email personable: