Storytelling technique should be a priority for brands
Posted: Sat Dec 07, 2024 6:08 am
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Scheherazade's Storytelling Technique
I'm going to tell you a story to start this article. This story is that of Scheherazade.
Maybe you know her.
The legend takes place in Persia, where King Shahryar is cheated on by his wife while he is away.
He finds out and decides to execute her for adultery. Better to be faithful in this era!
And since he doesn't take much perspective on the poland whatsapp situation, he thinks that all women are dirty traitors who will cheat on him at the first opportunity.
So he comes up with a great idea: marry a virgin every day and execute her on the morning of the wedding night to avoid being betrayed again.
A foolproof plan!
But you're going to tell me, where is Scheherazade in the story?
Patience, she's coming.
Finding the king odious (who knows why), she decides to volunteer to stop the massacre of all the young women in the country. With her younger sister, they set up a scheme.
On the night of her wedding to the king, she begins to tell him a thrilling story , but does not finish it.
Her husband is so keen to know what happens next that he spares her until the morning.
And every night, Scheherazade finishes the story of the day before and begins a new one, always more exciting than the last.
How long do you think she managed to stay alive?
After a thousand and one nights, the king decides to keep Scheherazade as his wife.
History does not say whether she remained of good heart, however...
You still don't see what I'm getting at?
This story of more than 1,500 years shows one essential thing: to differentiate yourself (and stay alive in this case), you must constantly renew yourself and offer new stories to your customers .
Because I'm not going to lie to you: what you are selling is already on the internet, what you want to say has already been written.
So to differentiate yourself, you will have to make your text unique by using the storytelling technique.
Storytelling has five benefits
I'll reveal them to you one by one!
It makes an item or brand memorable
If you read a text with neutral words like "beach" or "sea", you will remember it less than if you read words like "ebb", "strike" or "spray".
It makes selling easier
I have already told you about several brands that use storytelling wonderfully. The goal is obviously to increase sales.
It makes you want to read an article
It's not just children who love stories. We are all equal throughout our lives in front of a good storyline. Just look at the success of series like Game of Thrones, Breaking Bad or Stranger Things.
It allows brands to create a deep relationship with their customers
The storytelling technique was used long before it was used as a marketing tool to build relationships with our fellow human beings!
Scheherazade's Storytelling Technique
I'm going to tell you a story to start this article. This story is that of Scheherazade.
Maybe you know her.
The legend takes place in Persia, where King Shahryar is cheated on by his wife while he is away.
He finds out and decides to execute her for adultery. Better to be faithful in this era!
And since he doesn't take much perspective on the poland whatsapp situation, he thinks that all women are dirty traitors who will cheat on him at the first opportunity.
So he comes up with a great idea: marry a virgin every day and execute her on the morning of the wedding night to avoid being betrayed again.
A foolproof plan!
But you're going to tell me, where is Scheherazade in the story?
Patience, she's coming.
Finding the king odious (who knows why), she decides to volunteer to stop the massacre of all the young women in the country. With her younger sister, they set up a scheme.
On the night of her wedding to the king, she begins to tell him a thrilling story , but does not finish it.
Her husband is so keen to know what happens next that he spares her until the morning.
And every night, Scheherazade finishes the story of the day before and begins a new one, always more exciting than the last.
How long do you think she managed to stay alive?
After a thousand and one nights, the king decides to keep Scheherazade as his wife.
History does not say whether she remained of good heart, however...
You still don't see what I'm getting at?
This story of more than 1,500 years shows one essential thing: to differentiate yourself (and stay alive in this case), you must constantly renew yourself and offer new stories to your customers .
Because I'm not going to lie to you: what you are selling is already on the internet, what you want to say has already been written.
So to differentiate yourself, you will have to make your text unique by using the storytelling technique.
Storytelling has five benefits
I'll reveal them to you one by one!
It makes an item or brand memorable
If you read a text with neutral words like "beach" or "sea", you will remember it less than if you read words like "ebb", "strike" or "spray".
It makes selling easier
I have already told you about several brands that use storytelling wonderfully. The goal is obviously to increase sales.
It makes you want to read an article
It's not just children who love stories. We are all equal throughout our lives in front of a good storyline. Just look at the success of series like Game of Thrones, Breaking Bad or Stranger Things.
It allows brands to create a deep relationship with their customers
The storytelling technique was used long before it was used as a marketing tool to build relationships with our fellow human beings!