The Guide to Using Storytelling for Your Business Marketing
Posted: Sat Dec 07, 2024 6:10 am
Storytelling, or the art of telling a story, is not just reserved for Netflix series scripts or the thrillers you read at night. Today, to stand out, you will have to give of yourself and using storytelling for your business is an excellent way to stand out from the crowd .
Our brain is emotionally incapable of telling the difference between a legend and a true story . This allows it to adapt.
And that's why you get attached to the characters in Friends as if they were your friends, why you shed a little tear when Mufasa dies or why you rejoice at a prank played on Draco Malfoy.
Knowing how to write a good story with emotion can be switzerland whatsapp useful in your communication to write a newsletter, a blog article, a sales page, an advertisement and even a product page!
But you still need to know how to tell a story ... Here are some keys to knowing how to use it.
Learn how to write an SEO-optimized article!
Definition of storytelling
In good French, "storytelling" means "telling stories" . In Quebec, it is possible to find the translation "narrative hook" or "narrative communication" .
In marketing, storytelling is a technique that applies the narrative codes of stories , myths or even everyday life. The goal is to touch the public's emotions so that they remember your brand and buy your products.
Human beings may be endowed with logic and rationality, but when it comes to buying something, emotions take over.
In truth, you don't care if the dress you covet is made of cotton, that it comes above your knees and that it allows you to get dressed without being too hot for spring.
You'd rather know that it's a copy of the dress Emma Stone wears in La La Land, that when you put it on you'll look like a movie star, and that you'll be able to dance all night long feeling perfectly comfortable in it. The effect is different, don't you think?
(If it's Ryan Gosling's costume that has this effect on you, it's the same principle, you understand the demonstration ^^)
Three reasons to use storytelling for your business
You attract attention and stand out from your competitors
You get real brand buy-in
You often sell for more.
If you succeed in making your audience dream, make them laugh or cry, you have won!
How to use storytelling for your business?
Human nature is to be self-centered, storytelling should not only tell your brand story but it must be able to echo the personal story of your target audience , of your personas.
Good storytelling isn’t just about telling a story. It’s about sharing a story with consumers.
Forget the clichéd stock images of people with forced smiles in a clean and tidy environment that is far too tidy to be true.
Be yourself.
The public wants something real, something not smooth, character, falls, victories, sometimes dirty stuff, in short, frankness.
Gone are the days of the glossy, poreless model. Introducing real life and its imperfections.
Storytelling is essential at every stage of your communication and you can use it in two ways: to tell the story of your company and to reveal the story of your products or services .
Your company's storytelling: why, how, what
To create your company's storytelling and have a statement that stands out (and that's a change from a pompous presentation), you can use a simple plan that answers the three most important questions:
Why: Why does your company exist? What is your mission? What is your very reason for being? What is your belief?
How: How do you go about it? What methods does your company use to communicate your why? What makes you different?
What: presenting your offer only comes at the end, it is not the most important thing in the end.
And all this in a few lines. You have to get to the point and choose your words carefully to hit the mark.
Our brain is emotionally incapable of telling the difference between a legend and a true story . This allows it to adapt.
And that's why you get attached to the characters in Friends as if they were your friends, why you shed a little tear when Mufasa dies or why you rejoice at a prank played on Draco Malfoy.
Knowing how to write a good story with emotion can be switzerland whatsapp useful in your communication to write a newsletter, a blog article, a sales page, an advertisement and even a product page!
But you still need to know how to tell a story ... Here are some keys to knowing how to use it.
Learn how to write an SEO-optimized article!
Definition of storytelling
In good French, "storytelling" means "telling stories" . In Quebec, it is possible to find the translation "narrative hook" or "narrative communication" .
In marketing, storytelling is a technique that applies the narrative codes of stories , myths or even everyday life. The goal is to touch the public's emotions so that they remember your brand and buy your products.
Human beings may be endowed with logic and rationality, but when it comes to buying something, emotions take over.
In truth, you don't care if the dress you covet is made of cotton, that it comes above your knees and that it allows you to get dressed without being too hot for spring.
You'd rather know that it's a copy of the dress Emma Stone wears in La La Land, that when you put it on you'll look like a movie star, and that you'll be able to dance all night long feeling perfectly comfortable in it. The effect is different, don't you think?
(If it's Ryan Gosling's costume that has this effect on you, it's the same principle, you understand the demonstration ^^)
Three reasons to use storytelling for your business
You attract attention and stand out from your competitors
You get real brand buy-in
You often sell for more.
If you succeed in making your audience dream, make them laugh or cry, you have won!
How to use storytelling for your business?
Human nature is to be self-centered, storytelling should not only tell your brand story but it must be able to echo the personal story of your target audience , of your personas.
Good storytelling isn’t just about telling a story. It’s about sharing a story with consumers.
Forget the clichéd stock images of people with forced smiles in a clean and tidy environment that is far too tidy to be true.
Be yourself.
The public wants something real, something not smooth, character, falls, victories, sometimes dirty stuff, in short, frankness.
Gone are the days of the glossy, poreless model. Introducing real life and its imperfections.
Storytelling is essential at every stage of your communication and you can use it in two ways: to tell the story of your company and to reveal the story of your products or services .
Your company's storytelling: why, how, what
To create your company's storytelling and have a statement that stands out (and that's a change from a pompous presentation), you can use a simple plan that answers the three most important questions:
Why: Why does your company exist? What is your mission? What is your very reason for being? What is your belief?
How: How do you go about it? What methods does your company use to communicate your why? What makes you different?
What: presenting your offer only comes at the end, it is not the most important thing in the end.
And all this in a few lines. You have to get to the point and choose your words carefully to hit the mark.