3 good reasons to keep a web editor for the long term
Posted: Sat Dec 07, 2024 6:26 am
The more a web editor writes on your subject, the better he or she knows it.
Although a web editor often has one-shot missions (i.e. short-term, for a particular project), you still have every reason to work with him over the long term.
Today, several large companies regularly use the same freelancers, such as Orange and Société Générale (source: Crème de la Crème).
Not convinced? Here are three good reasons to keep a south africa web editor for the long term !
There are generally three schools among businesses:
Those who call on a web editor for a short mission
Those who always use the same web editor but in a disjointed way
Those who work with a web editor on an ongoing basis.
In my opinion, the most successful companies are those that have understood that the work of a web editor is more effective in the long term .
I am here !
An editorial calendar is prepared in advance and over the long term.
I will voluntarily leave aside the writing of the pages of a website . This is generally a short-term mission, even if a site without a blog today is a shame… (but that’s another story)
We're going to talk about the blog instead. Blogging is an excellent way to gain visibility, create a relationship of trust with your prospects and customers, and develop your sales.
Except that a blog requires a certain amount of organization . Forget the skyblog of the 2000s (if you were a teenager at that time, I know you had one, don't hide it ^^). It's not about publishing mood posts but about showing your expertise on your subject.
This cannot be improvised!
Hence the importance of thinking about an editorial calendar for at least 3 months to have time to prepare the subjects, to have some in advance in case of lack of inspiration and to be able to switch certain publications depending on current events.
You can absolutely create this editorial calendar by yourself and ask a web editor to simply write the content. Or you don't want to bother with that or have no idea of content and you can entrust the task to an SEO consultant who will think long-term about publishing blog articles.
Your free editorial calendar template!
To help you find article topics, I'll give you a tip: take half an hour to list all the possible topics you can cover based on your target, your editorial line and the product/service you sell. Empty your brain, you'll prioritize later!
For example, if you own an organic cosmetics brand, here are some article topics that you could write or have written:
10 things to check before buying your shower gel
Endocrine disruptors: why avoid them?
What are the hidden dangers in your toothpaste?
What is the difference between organic and traditional cosmetics?
How to properly hydrate your skin in winter?
Why avoid organic products from supermarkets?
Read also: When should you call on a web editor?
The content must be updated regularly by the web editor
You publish articles every week or twice a month. That's a great thing. But do you update them?
Rather than writing a new article, it is sometimes useful to take an old article and update it . This way, you take the time to check several points:
Spelling mistakes that may have slipped through the cracks
The presence of Hn tags
The title: is it well-crafted? With your keyword?
The presence of keywords and their synonyms
Dates, statistics, information to be updated (it's always better to provide statistics from the current year, those from 1998, we don't care!).
But it's also an opportunity to add content to a popular article to make it even more attractive.
It is even possible to bring together two or three articles dealing with complementary issues to create a longer file that is more appreciated by search engines .
This work requires making a regular inventory of published articles (at least twice a year). You can do this yourself or entrust this task to a web editor who will take the time to review everything and suggest changes to articles in order to improve your content .
Read also: Why should you brief a web editor?
The more a web writer writes on your topic, the better he or she knows it.
You can definitely hire several web editors from time to time, when you don't have time to take care of your blog.
The problem is that each time, you will have to brief the newcomer so that he fully understands the issues of your brand . You can make a mistake in choosing the copywriter and waste a lot of time having to follow behind him.
On the contrary, by using a long-term web editor , you only brief him once. The more he writes on your subject, the more he will master it. He will be able to embody your vision of things and develop expertise close to yours on your brand by collaborating with you in the long term. It will then be a real collaboration and not simply calling on a service provider from time to time.
He will be better able to offer you in-depth articles on the subject and you can even entrust him with other missions such as writing a white paper or your newsletters .
Consistency will be perfect because your brand tone will be respected from A to Z.
So who said that web editors were only made for short assignments?
Read also: Don’t hesitate to ask your web editor for corrections!
Although a web editor often has one-shot missions (i.e. short-term, for a particular project), you still have every reason to work with him over the long term.
Today, several large companies regularly use the same freelancers, such as Orange and Société Générale (source: Crème de la Crème).
Not convinced? Here are three good reasons to keep a south africa web editor for the long term !
There are generally three schools among businesses:
Those who call on a web editor for a short mission
Those who always use the same web editor but in a disjointed way
Those who work with a web editor on an ongoing basis.
In my opinion, the most successful companies are those that have understood that the work of a web editor is more effective in the long term .
I am here !
An editorial calendar is prepared in advance and over the long term.
I will voluntarily leave aside the writing of the pages of a website . This is generally a short-term mission, even if a site without a blog today is a shame… (but that’s another story)
We're going to talk about the blog instead. Blogging is an excellent way to gain visibility, create a relationship of trust with your prospects and customers, and develop your sales.
Except that a blog requires a certain amount of organization . Forget the skyblog of the 2000s (if you were a teenager at that time, I know you had one, don't hide it ^^). It's not about publishing mood posts but about showing your expertise on your subject.
This cannot be improvised!
Hence the importance of thinking about an editorial calendar for at least 3 months to have time to prepare the subjects, to have some in advance in case of lack of inspiration and to be able to switch certain publications depending on current events.
You can absolutely create this editorial calendar by yourself and ask a web editor to simply write the content. Or you don't want to bother with that or have no idea of content and you can entrust the task to an SEO consultant who will think long-term about publishing blog articles.
Your free editorial calendar template!
To help you find article topics, I'll give you a tip: take half an hour to list all the possible topics you can cover based on your target, your editorial line and the product/service you sell. Empty your brain, you'll prioritize later!
For example, if you own an organic cosmetics brand, here are some article topics that you could write or have written:
10 things to check before buying your shower gel
Endocrine disruptors: why avoid them?
What are the hidden dangers in your toothpaste?
What is the difference between organic and traditional cosmetics?
How to properly hydrate your skin in winter?
Why avoid organic products from supermarkets?
Read also: When should you call on a web editor?
The content must be updated regularly by the web editor
You publish articles every week or twice a month. That's a great thing. But do you update them?
Rather than writing a new article, it is sometimes useful to take an old article and update it . This way, you take the time to check several points:
Spelling mistakes that may have slipped through the cracks
The presence of Hn tags
The title: is it well-crafted? With your keyword?
The presence of keywords and their synonyms
Dates, statistics, information to be updated (it's always better to provide statistics from the current year, those from 1998, we don't care!).
But it's also an opportunity to add content to a popular article to make it even more attractive.
It is even possible to bring together two or three articles dealing with complementary issues to create a longer file that is more appreciated by search engines .
This work requires making a regular inventory of published articles (at least twice a year). You can do this yourself or entrust this task to a web editor who will take the time to review everything and suggest changes to articles in order to improve your content .
Read also: Why should you brief a web editor?
The more a web writer writes on your topic, the better he or she knows it.
You can definitely hire several web editors from time to time, when you don't have time to take care of your blog.
The problem is that each time, you will have to brief the newcomer so that he fully understands the issues of your brand . You can make a mistake in choosing the copywriter and waste a lot of time having to follow behind him.
On the contrary, by using a long-term web editor , you only brief him once. The more he writes on your subject, the more he will master it. He will be able to embody your vision of things and develop expertise close to yours on your brand by collaborating with you in the long term. It will then be a real collaboration and not simply calling on a service provider from time to time.
He will be better able to offer you in-depth articles on the subject and you can even entrust him with other missions such as writing a white paper or your newsletters .
Consistency will be perfect because your brand tone will be respected from A to Z.
So who said that web editors were only made for short assignments?
Read also: Don’t hesitate to ask your web editor for corrections!