For example, Poznań, through the slogan “Eastern Energy, Western Style”, combines eastern human resources with popular western ideas. In the recipient’s mind, an image of a city that is a link between Western and Eastern Europe is to be formed.
Promotional locations
Place marketing is not limited to posters, advertising slogans or innovative logos. The path to success is to try to find a product, service or value around which you can build a comprehensive city marketing strategy.
What does it mean? The originators refer to the atmosphere of a given region (“Poznan* – a city of know-how”), a dish (St. Martin's croissants in Poznań), or even an architectural style (“Toruń – gothic to the touch”).
City placement
City placement means “locating a city”. This is a situation where country code +504, honduras phone numbers a given place becomes the background for events in film productions, books or games. New York is a territorial marketing powerhouse, where the plots of the series “The Friends” and “How I Met Your Mother” were set.
Channel selection
In place marketing, the choice of the channel to reach the recipients plays an extremely important role. The promotion of the city is supported by external media, online practices and mainstream media. The decision regarding which tools and places you will advertise with depends on the profile of the target, the assumed goals and the budget.
Conclusions
It will probably come as no surprise to anyone that territorial marketing is a broad topic. There are many common points between it and other types of this method of promotion, such as basing it on hard statistical data or reaching for various media.
However, there are some alarming differences, for example, the city placement phenomenon is difficult to identify with product placement, and “enriching” the historical facts of a city is associated with more serious consequences than in the case of creating product descriptions.
Place marketing is proving to be a good tactic in building the city's popularity. It is a real calling card for the region!
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