SMEs: How to prioritize your marketing budget?
Posted: Sat Dec 07, 2024 6:52 am
Use the right tools for marketing your small business!
As a small business, you have to watch your expenses. So marketing , you tell yourself that it's frankly not a priority!
However, without having the budget of the large CAC40 companies, as an SME you should consider devoting a little money to your communication .
What if you delegated your SEO?
How much should you spend on your communication?
I'm not going to tell you what to do, I'm not your mother
So don’t ask me if you should spend €500, €1,000 or €5,000 per uae whatsapp month on your marketing . It’s impossible to know without knowing your business, your industry, your turnover and your growth ambitions.
I can, however, give you some statistics to help you get an idea.
According to a study conducted by Web Strategies , companies invest around 12.25% of their annual turnover in their communication. B2C companies tend to have a higher marketing budget than B2B companies.
Of course, the numbers are not representative of the plurality of activities carried out by companies. Moreover, if you start, you only have a vague idea of the turnover that you will generate (I still hope that you have made a business plan ^^).
However, this gives you an idea. If your company's annual revenue is €100,000, you should be able to allocate €12,250 to your marketing, or just over €1,000 per month to develop your brand.
The best thing to do is to test. Start by spending a little money on your marketing strategy and see if it's enough. If it's not, increase your spending slightly and little by little you'll find your cruising speed.
Read also: The blog: essential for a business!
To limit your expenses, also think about training yourself on certain subjects. If you don't have a website yet, I advise you to follow Matthieu's step-by-step training, accessible to beginners.
In less than 10 hours, you will have created a professional, scalable, secure and well-optimized site for natural referencing (with a blog space in addition!). And all that, for only €299! Are you interested? It's here (affiliate link) .
SMEs: where do your conversions come from?
Start by defining your marketing goals.
If you want to grow your online presence, you're going to have to put your money into blog posts and other content marketing.
If you want to sell online, develop your website with product sheets that give an irresistible desire to buy (and don't forget the blog section to improve your natural referencing).
If you want to grow your community, focus instead on emailing , social networks and Google Adwords.
Also consider training yourself in SEO!
Keep two things in mind:
Outbound marketing ( advertising among others) brings traffic and therefore potential customers very quickly but makes you spend money continuously: as soon as you stop, the traffic decreases. It is a short-term strategy .
Inbound marketing (content creation among other things) takes longer to operate but ensures you qualified traffic in the long term .
No matter what your goal is and what tools you use, you'll need to analyze your results to know what's a priority and where you need to increase your budget.
As a small business, you have to watch your expenses. So marketing , you tell yourself that it's frankly not a priority!
However, without having the budget of the large CAC40 companies, as an SME you should consider devoting a little money to your communication .
What if you delegated your SEO?
How much should you spend on your communication?
I'm not going to tell you what to do, I'm not your mother
So don’t ask me if you should spend €500, €1,000 or €5,000 per uae whatsapp month on your marketing . It’s impossible to know without knowing your business, your industry, your turnover and your growth ambitions.
I can, however, give you some statistics to help you get an idea.
According to a study conducted by Web Strategies , companies invest around 12.25% of their annual turnover in their communication. B2C companies tend to have a higher marketing budget than B2B companies.
Of course, the numbers are not representative of the plurality of activities carried out by companies. Moreover, if you start, you only have a vague idea of the turnover that you will generate (I still hope that you have made a business plan ^^).
However, this gives you an idea. If your company's annual revenue is €100,000, you should be able to allocate €12,250 to your marketing, or just over €1,000 per month to develop your brand.
The best thing to do is to test. Start by spending a little money on your marketing strategy and see if it's enough. If it's not, increase your spending slightly and little by little you'll find your cruising speed.
Read also: The blog: essential for a business!
To limit your expenses, also think about training yourself on certain subjects. If you don't have a website yet, I advise you to follow Matthieu's step-by-step training, accessible to beginners.
In less than 10 hours, you will have created a professional, scalable, secure and well-optimized site for natural referencing (with a blog space in addition!). And all that, for only €299! Are you interested? It's here (affiliate link) .
SMEs: where do your conversions come from?
Start by defining your marketing goals.
If you want to grow your online presence, you're going to have to put your money into blog posts and other content marketing.
If you want to sell online, develop your website with product sheets that give an irresistible desire to buy (and don't forget the blog section to improve your natural referencing).
If you want to grow your community, focus instead on emailing , social networks and Google Adwords.
Also consider training yourself in SEO!
Keep two things in mind:
Outbound marketing ( advertising among others) brings traffic and therefore potential customers very quickly but makes you spend money continuously: as soon as you stop, the traffic decreases. It is a short-term strategy .
Inbound marketing (content creation among other things) takes longer to operate but ensures you qualified traffic in the long term .
No matter what your goal is and what tools you use, you'll need to analyze your results to know what's a priority and where you need to increase your budget.