However, the first step once your business plan is validated is branding!
If you don't take the time to establish your branding, it's impossible to:
Create a unique visual identity: logo and variations. Contrary to what many believe, the logo is only the tip of the iceberg of your brand. It is visible to your future customers but before arriving at this logo, it is essential to think about everything else
Define an effective communication strategy
Develop a website that perfectly matches your brand identity
Develop a coherent editorial strategy and therefore write your vietnam whatsapp site pages, your product sheets, your blog articles or your newsletters.
What is brand branding?
Come on, another English word that no one understands!
Branding comes from brand in English which designates the brand. Branding is all the marketing actions that you can put in place to make your brand exist in the eyes of consumers.
I found an explanation in English that defines rather well what branding is based on a rather telling example.
The explanation starts with a question: "what is the difference between a horse and a unicorn?" No, it's not a joke, don't bother lookin
If we stick to the physical aspect alone, we would say that the difference lies in the horn present on the forehead of the unicorn, which the horse does not have.
However, you will agree that the unicorn enjoys a mystical and magical reputation that the average horse does not have. Even Jolly Jumper is not as famous as the unicorn.
If I say unicorn to you, you probably think of a rainbow, magic, flying horses and other equally magical legends.
The reason is simple: the unicorn has better branding than the horse (sorry Jolly Jumper). Nobody has tried to make it a branded object (although) but the collective imagination has taken care of it. And that is some damn good branding!
When you start a business, you don't want to be just another horse. You want to be a unicorn with all the magic that entails.
That’s what branding is all about : getting consumers to choose you and remember you. It’s the foundation of your brand identity.
How to define your brand branding?
So don't try to outrun your shadow and start at the beginning.
All the steps that I am going to detail for you constitute your brand branding . None of them are useless and it is better not to play Speedy Gonzales if you want to create a strong brand that everyone remembers and especially that each person chooses for sometimes inexplicable reasons.
Are you more of a team Coke or a team Pepsi? Team Quick or a team Mcdo? Team Apple or a team Samsung? Generally, each person interviewed has a strong preference for one brand or the other and while some will suggest a story of taste (especially for Coke and Pepsi), it is rather a question of a greater recognition in the personality of one brand compared to another. With Coke, we open happiness, with Pepsi, we are cool (in short).
It’s all about branding…
Define your values
Without values, your business will be just another business among hundreds. Your target customers need to recognize themselves in your brand.
Defining your values will allow you to create a real identity for your brand and stand out from the competition.
Create your company's story
From your values, mission and vision (basically your DNA), you can begin to create the true story of your brand.
Storytelling is a vector of emotions that will help you create a strong and authentic bond with your personas .
Think about your brand's visual identity
Only after you have thought about your values and your brand story can you create the visual identity that matches it.
A logo is not the basis for defining what a company is. The logo should reflect the brand's deepest values. It is a rallying sign, a beam in the night for all your future customers. This is how everyone will recognize you.
Think about your brand tone
Your values will define the tone you will adopt in your communication. Whether serious or offbeat, the tone of your writing is a reflection of your brand's personality .
Communicate!
All you have to do is communicate through a website, a blog, emails, social networks, print… While respecting your branding of course!
