Converts website visitors into new customers
Posted: Sat Dec 07, 2024 7:00 am
What is Ecommerce Marketing?
If you as an ecommerce business owner need to do ecommerce marketing, we’d better define what it is exactly, right?
Ecommerce marketing definition
Ecommerce marketing is any marketing effort you do to promote your online store and generate sales. It applies both to getting new customers (customer acquisition) and making old ones shop again (customer retention).
Ecommerce marketing does the following:
Drives traffic to your ecommerce website
Puts your company in front of your target audience
Makes it easy for people looking for the kind of products qatar telephone number data you sell to discover your website
Reengages people who’ve visited your website before in order to make them buy again
Enhances the post-purchase experience to increase customer satisfaction and drive loyalty
Reactivates current customers with well-timed, relevant offers and information so they enjoy shopping from you
Stimulates more regular and bigger orders
Without ecommerce marketing, you wouldn't make any sales. Launching your ecommerce site is not enough — people need to discover you before they spend money with you.
More than this, you need to constantly remind them of your brand so they come back again and again, generating revenue.
What Are the Types of Ecommerce Marketing?
Ecommerce marketing spans virtually all digital marketing channels as well as some offline, traditional ones:
Search engines
Social media
Email marketing
SMS
On-site
Owned media like blogs
If you as an ecommerce business owner need to do ecommerce marketing, we’d better define what it is exactly, right?
Ecommerce marketing definition
Ecommerce marketing is any marketing effort you do to promote your online store and generate sales. It applies both to getting new customers (customer acquisition) and making old ones shop again (customer retention).
Ecommerce marketing does the following:
Drives traffic to your ecommerce website
Puts your company in front of your target audience
Makes it easy for people looking for the kind of products qatar telephone number data you sell to discover your website
Reengages people who’ve visited your website before in order to make them buy again
Enhances the post-purchase experience to increase customer satisfaction and drive loyalty
Reactivates current customers with well-timed, relevant offers and information so they enjoy shopping from you
Stimulates more regular and bigger orders
Without ecommerce marketing, you wouldn't make any sales. Launching your ecommerce site is not enough — people need to discover you before they spend money with you.
More than this, you need to constantly remind them of your brand so they come back again and again, generating revenue.
What Are the Types of Ecommerce Marketing?
Ecommerce marketing spans virtually all digital marketing channels as well as some offline, traditional ones:
Search engines
Social media
Email marketing
SMS
On-site
Owned media like blogs