The goal of this guide is to reverse the trend
Posted: Wed Feb 12, 2025 8:30 am
All of this can be discouraging to say the least. It is for me, who knows a bit about marketing. Let alone for professionals who are taking their first steps in this sector.
The truth is that when we talk about marketing automation, there is a lack of concreteness, practical examples and clarity. There is a lot of confusion on the other hand. We are in a " workflow " with no exit condition, to use an expression so dear to those in the field.
I will try to show you that marketing automation is not austria phone number list a technology far away in time , reserved only for marketing experts and large companies with still high budgets.
Below you will find essential theory, real-world examples, and answers to some of the most pressing questions about the marketing campaign automation process . With an eye on using marketing automation platforms.
Marketing automation is a technology that helps automate recurring (and often mundane) marketing and customer communication tasks.
By connecting marketing activities to automation software, companies can act on customer data to deliver automated and personalized messages, based on who the customer is and what their needs and purchasing habits are, across different sales channels, such as website, e-commerce, email and social media.
The truth is that when we talk about marketing automation, there is a lack of concreteness, practical examples and clarity. There is a lot of confusion on the other hand. We are in a " workflow " with no exit condition, to use an expression so dear to those in the field.
I will try to show you that marketing automation is not austria phone number list a technology far away in time , reserved only for marketing experts and large companies with still high budgets.
Below you will find essential theory, real-world examples, and answers to some of the most pressing questions about the marketing campaign automation process . With an eye on using marketing automation platforms.
Marketing automation is a technology that helps automate recurring (and often mundane) marketing and customer communication tasks.
By connecting marketing activities to automation software, companies can act on customer data to deliver automated and personalized messages, based on who the customer is and what their needs and purchasing habits are, across different sales channels, such as website, e-commerce, email and social media.