The Benefits of Re-Engagement

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Not sure if you should run a re-engagement campaign? You can contact GetResponse Compliance Team for advice at this email address:

You might be thinking, “Won’t I lose too many subscribers with a campaign like this?” Maybe. But here’s why that’s not necessarily a bad thing.

Improve email deliverability
One of the biggest benefits? Better deliverability rates . When your contact list is full of inactive subscribers, your engagement metrics suffer. Low engagement can make email providers think your messages are invalid, increasing the chances of ending up in the dreaded spam folder.

With a re-engagement campaign, you actively weed bahamas phone number list out inactive subscribers. The result? Higher engagement rates and a healthier sender reputation . That means more of your future emails will end up in your subscribers’ primary inboxes.

Improve engagement rates
Here’s how it works: When you launch a re-engagement campaign, you’re essentially asking subscribers to make a choice. Stay or go. While it may seem risky, it actually does wonders for your engagement stats. Why? Because the subscribers who choose to stay are the ones who actually want to hear from you .

Think about it: Active subscribers are more likely to open your emails, click on your links, and even make purchases. Increased engagement not only helps you achieve your marketing goals, but it keeps your email list in tip-top shape.