Overview of consumer trends affecting the outdoor industry

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Demographics
Based on needs
Getting started with customer segmentation
Or if you have been in business for years, you must have already understood the importance of segmenting your customers. in an outdoor equipment store.

In this article, whether you are just starting out or canada phone number data have been challenged by this industry, you will understand how customer segmentation works and how outdoor equipment customers choose the right segmentation model.

161 million US consumers spend most of their time outdoors, which is 53% of the total population in 2020.

According to recent data from 2021, this number has increased to 164.2 million, representing a 1% increase from the previous year.

The most common outdoor activities include running, hiking, fishing, biking, and camping. And overtime, trends are changing, which has a big impact on the outdoor equipment market.


Here are the most important consumer trends that have had a strong impact on the outdoor industry:

inclusivity
This consumer trend focuses on the importance of creating a diverse and inclusive outdoor marketing environment. It emphasizes the need to cater to a wide range of individuals, regardless of their backgrounds, abilities or interests.

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