Improve the quality of your content

[mdshakilhasan2825]

Especially for small mailing lists, a shared IP solution offers greater flexibility and more stable deliverability . For example, you don't have to pay as much attention to email scheduling or engagement rates.

This is because the IP reputation is built by all the marketers who use these IPs to send their emails.

On the other hand, if these IPs are also used by some marketers who do not follow email marketing guidelines , their behavior can negatively impact the deliverability of all the others who use the same IPs to send their emails.

Of course, the platform's compliance and deliverability macedonia phone number list teams are available to prevent and resolve these issues. But the risk is always there and you need to be aware of it.

An alternative approach is therefore to use a dedicated IP address .

This is usually reserved for larger senders , with large email lists (e.g. 100,000+ records) and a regular communication schedule. The main difference is that when you use a dedicated IP address, you are the only one building your reputation .

GetResponse offers both shared and dedicated IPs. If you think a dedicated solution is right for you, you can check out GetResponse's solutions for large enterprises

At the beginning of this article, we talked about how subscriber engagement impacts your reputation and email deliverability. We saw that you should try to re-engage and remove inactive contacts from your lists.