How to improve your email deliverability

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Many would prefer not to end up in the promotions tab; however, given the latest news from Google, you might change your mind. The promotions folder has in fact been made more interactive and less similar to a “secondary” folder. Therefore, it should no longer be seen as a negative thing. In fact, it can definitely be an advantage for your email marketing strategy.

email deliverability guide
Tired of your emails ending up in the dreaded spam folder? Download this checklist to improve your email deliverability.

Why is high deliverability important in email marketing?
If you have fully grasped the concept of email malta phone number list deliverability, you will already know the answer to this question.

The higher your deliverability rate, the more recipients will receive your emails, increasing the success of your campaigns .

We can compare this factor to the traffic of a website. For example, if you have an affiliate blog, with very interesting and high-converting content, but it does not appear on Google, you will not have visitors.

And as a result, you will never make the sales you hoped for. So, the higher your deliverability rate, the more effective your strategy will be, in every way: more engagement, more conversions, more ROI .