What are featured stories?
The “classic” story at the top of your homepage only hong kong whatsapp mobile phone number list remains visible for 24 hours. After that, no one (except you) can see it again. And that’s where featured stories get interesting! With this format, you can make your stories permanently visible on your page . Highlights appear directly under your bio. This is a strategic location that should not be overlooked since it is the first content that visitors to your profile will see.
Format-wise, Featured Stories are exactly like regular Stories. They simply allow you to categorize the information you want to keep on your Instagram profile.
stories-an-insta-profile
And what is the point of a featured story?
As you can see, they are made to stay on your profile. They must therefore be useful for your business and allow visitors to learn more about you, your products or services . This is why it is interesting to create stories specially designed for highlights.
Personally, I see stories as a kind of landing page that gives additional information about your business. Your Instagram bio is short and you can't put everything. Your feed is regularly updated and information can easily get lost. With highlights, you can choose very precisely what message you want to convey to people who visit your profile.
You can create as many featured stories as you want. But you should know that only the first 4 will be visible on your profile without requiring any action from the user. For the others, they will have to swipe right. Your other highlights will therefore potentially be less visible. This is why it is important to think about the themes that you will address in your featured stories so that they serve your business and your objectives.
