What is Artificial Intelligence and how can it be applied?

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In particular, here we will focus on AI in email marketing , an area that remains crucial in customer communication for both traditional companies and large and small e-commerce companies operating in any sector.

What are the areas of use of artificial intelligence in email marketing strategies ? To fully understand the opportunities and application limits of a disruptive technology such as AI, it is important to first understand how this technology works.

So let's start from the beginning: what is artificial intelligence italy phone number list and how does it work? Is it really as smart as they say? What problems or risks does its use entail? What are the benefits for marketing?

Artificial Intelligence is essentially made up of hardware and software equipped with typical human capabilities, such as the ability to learn (the main ability, on which to focus attention), the ability to interact with the environment , the ability to plan and reason , the ability to analyse texts or images .

To date, the artificial intelligence solutions that are developed fall within the so-called weak artificial intelligence , that is, pre-trained solutions for a specific objective, not able to replicate (and combine) most of these capabilities at the same time. Artificial Intelligence has several underlying technologies and methodologies, first and foremost machine learning . Machine learning means automatic learning, that is, the ability of a computer system not to rely on predefined rules during the programming phase but to learn from the data provided as input, to autonomously understand the relationships between input and output and therefore be able to predict the most correct result.