Use images wisely

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How to integrate the navigation menu
Sometimes you may want to include a navigation menu at the top of your DEM header. This is a tactic used primarily in e -commerce marketing that can help drive more clicks to new areas or multiple deals and promotions featured on your website.

This section can be especially useful if you track clicks on each individual menu item, as it can help you better segment your audience and even trigger automated email sequences if you're working with email automation .

If you decide to integrate a navigation menu, be sure mexico phone number list to also check the resolution on all types of devices. An email inbox only has a limited width and simply copying a website's menu bar may not be the best approach.

Bonus Tip: If you want to dig deeper into which email marketing campaigns work best for an online store, you might want to read our updated guide to email marketing for e-commerce

Beautiful, large, and engaging images matter in all aspects of marketing, including email. When choosing graphics for an email campaign, you’ll want to consider these things:

Where can I get the images from? (stock, custom, open license)
Which format to use? (.jpg, .png, .gif)
How much space will the image take up in the email?
What to do when images are stuck in recipient's mailbox?
Stock images or custom images?
When it comes to choosing between stock images and custom images, there’s no right or wrong way to go about it. Just make sure the approach you choose fits your overall brand identity and helps set the right tone for your communication style.

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