Marketing automation

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The functional elements of a possible marketing strategy for Prestashop and/or Shopify that we feel like highlighting in this guide are the following: email marketing, marketing automation and lead generation.

Email marketing
Promoting your business through email marketing campaigns and newsletters built specifically for your target audience is one of the key operations for the success of an ecommerce campaign . For this purpose, both Shopify and Prestashop guarantee the best compatibility with the email marketing solutions offered by GetResponse , which allow you to create highly personalized and targeted emails aimed at converting current or potential customers.

Promoting an e-commerce requires a significant investment saudi arabia phone number list in terms of time and resources, both economic and human. Pre-designed workflows for marketing automation help with this: they make marketing activities more scalable, optimize the customer journey on your e-commerce and strengthen the bond with customers

Among the integrations that GetResponse makes available for those who manage an ecommerce with Shopify and Prestashop, there is also the functionality of the landing page creator. The importance of these pages is fundamental in any marketing strategy as a good landing page translates into a high conversion rate , while a good sales page helps you guide the user straight to the call to action intended for the purchase.

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