[Cross-border e-commerce] 5 things to keep in mind for the 2021 US holiday shopping season

[metoc15411]

In the US, Amazon began a sale on October 4th with discounts at the same level as the holiday season.
In addition to Amazon, retailers such as Target and Pottery Bar have also begun promotions for the holiday season.
This year's holiday season in the US is expected to exceed the sales increase that occurred last year due to the COVID-19 pandemic.
In this article, we have summarized the points to note for Japanese cross-border e-commerce businesses ahead of this year's holiday season in the US, which continues with Black Friday and Cyber ​​Monday.


What will the 2021 holiday shopping season be like in the US?
This year, the US year-end shopping season will cayman islands whatsapp data be centered around Thanksgiving Day on Thursday, November 25th, Black Friday on Friday, November 26th, and Cyber ​​Monday on Monday, November 29th, with sales actually taking place for a long time before, during, and after these periods.
During last year's COVID-19 pandemic, e-commerce sales during the holiday season expanded significantly due to "stay-at-home consumption," where people shop online to avoid crowds.


According to Adobe statistics, online spending on Black Friday 2020 (November 27th) alone hit a record high of $9 billion (about 940 billion yen).

What will the 2021 holiday season be like this year?
According to an article published on October 18th by "eMarketer," retail sales at brick-and-mortar stores in the United States during the holiday season are predicted to increase by 7.9% to $935.79 billion (approximately 106 trillion yen).
Meanwhile, e-commerce is predicted to increase further, increasing by 14.4% to $211.66 billion (approximately 24 trillion yen).
Although the number of coronavirus infections in the United States is on the decline, the tendency to purchase products online has not decreased, and purchasing on e-commerce sites has become a habit, with no signs of abating.

Below is eMarketer's e-commerce forecast for the 2021 holiday season. Thanksgiving Day is expected to increase by 20.7% to $6.12 billion (approximately JPY 690 billion), Black Friday is expected to increase by 15.8% to $10.42 billion (approximately JPY 1.18 trillion), and Cyber ​​Monday is expected to increase by 12.4% from last year to $12.12 billion (approximately JPY 1.38 trillion). It is predicted
that there will be an increase on every day of the 2021 holiday season.
Japanese cross-border e-commerce businesses would be better off starting their marketing early for this holiday season. Below are five points to help you prepare.

[xylanth]

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