What matters most in an SEO strategy?

[jsarmin]

A smart digital marketing strategy will therefore use SEO to support other aspects of your marketing, and vice versa.

For your SEO strategy to be successful, you need to emit as many of the signals Google expects as possible.

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A practical way to see how all these individual actions fit into an overall strategy is to check whether one of the following three pillars is being used:

Comprehension – If you want Google to recommend your content as the most appropriate solution to its user’s problem, it needs to clearly and precisely understand what you are offering. Actions like clear writing, adding markup, relevant inbound links help Google understand and convince itself that it has understood what you are offering.

Credibility – If Google understands that multiple pieces of azerbaijan phone number data content provide solutions that provide value to users, then it will recommend the one it perceives as the most credible. Actions like improving EAT, link building, or pointing to relevant sources all contribute to your credibility and the credibility of your content.

Deliverability - Google wants to recommend content that provides a great user experience: fast, engaging, high quality, and in the format that best suits the user's specific needs at that moment (geolocation, bandwidth, etc.). Mobile compatibility, loading speed, use of videos, and the presence of text in your content all help persuade Google that your content is safe to serve to its users.

Any SEO action you take will serve one of these pillars.

[xylanth]

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