What is the "EAT" point of the core update?

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A feature of this year's core algorithm update is that it seems that rankings are increasingly being adjusted according to "EAT" for web pages in the fields of health and finance.
The concept of EAT (expertise, authority, and trustworthiness) is one of the most important concepts in SEO, and it is important to take proper measures regarding this content.
Here, we have summarized the concept of "EAT".
For more details, see Google's Quality Evaluation Guidelines, but "EAT" is an acronym for Expertise, Authoritativeness, and Trustworthiness. We will explain each one one by one.

What does EAT mean?



(1) Expertise
It is highly evaluated if the content or website dominican republic whatsapp data has some kind of expertise, if the site creator has qualifications or experience, etc., and if the content is not general but specialized in one subject.

(2) Authoritativeness
A website is highly rated if it has links from other highly specialized sites, awards, recommendations, etc. When
explaining authority, if you are feeling unwell, you would place more importance on the doctor's opinion than on anyone else's, just like how "authority" is required when the content comes from someone who has achieved a certain level of status in a particular field.

(3) Trustworthiness
It evaluates whether a website is trustworthy, meaning that there is no problem in using the information and services of the website.
In other words, it is important for users to consider whether the information, website, and operator are trustworthy.
In the case of information about train accidents, for example, when comparing information provided by a public transportation company with information provided by an anonymous individual blogger, the former will be rated higher.

The key points of this "EAT" are that while it is important that the content is highly specialized, the information is accurate, and it is of course correct, who wrote the content and the "authority and reliability" of the article are extremely important, and this is what causes major fluctuations in rankings with each Google core update.