Key points for managing programmatic advertising

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Programmatic advertising is effective because you can approach your target audience immediately after investing in advertising costs.
You can start with a small amount of money, and you can get a sense of some trends soon after advertising begins.

In search-based advertising, it is important to find keywords that resonate with your target demographic.
Use a keyword analysis tool to select keywords that have a certain amount of search volume but few competing ads.
It is effective to take a multifaceted approach by linking them with niche words that match the products and services your company offers.
In order to run more optimal ads, it is effective to prepare multiple copy ideas and designs, and conduct pre-tests during the first few days of the advertising campaign as a test period.
Analyze the contents of the test period, and if a style that performs well is found, use that content to run the actual advertising campaign.


Social media advertising involves target selection el salvador whatsapp data ad copy, images, and banners (creative), rather than keywords.
Social media advertising is characterized by high targeting precision, including gender, age, hobbies, preferences, and specific regions.
It is important to combine target selection, creative, and distribution period, set up A/B tests, identify the most effective strategy, and operate with optimal performance.

Although it is generally called programmatic advertising, there are various advertising media, so the key is to consider your company's products and services and your target audience, select the advertising media that best suits your advertising objectives, and conduct test runs before implementing it.

summary
In 2020, the four mass media advertising and promotional advertising saw a major slowdown due to the COVID-19 pandemic. This resulted in the expansion of internet advertising, but the COVID-19 pandemic has led to long periods of staying at home, including refraining from going out and working remotely.
In this environment, when we look at media viewing time, we see that it is not television viewing that is increasing, but video service viewing and internet viewing time. In
2021, advertising may also see a shift in dominance from the four mass media advertising to internet advertising.
And the driving force behind this internet advertising is various forms of programmatic advertising.