Of course, you don't communicate about your company just for the fun of it. Your communication must serve your company and especially your objectives. It must help you increase your visibility and your turnover. And for that, there is nothing more effective than ethical hong kong whatsapp communication! What do I mean by that? Authentic, thoughtful and eco-responsible communication . The ways we consume are changing. Citizens need to trust a company before entrusting it with their money. According to a recent study carried out by Rakuten Marketing, 26% of French people believe that the sustainable and ethical commitment of a brand is an essential criterion for making a purchase . So it is in your best interest to adopt ethical communication too.
communication-ethics
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Highlight your company’s values
For me, this is the essential point of ethical communication. Your company's values are the heart of your business. They are what motivate your actions. And above all, they are what will allow people to recognize themselves in what you offer. The values that you carry and that you spread are a way of differentiating yourself from your competitors . You can offer the same service or the same product, if your values are different, the end result will be too.
It is this part of you that you have injected into your business that will make it unique. And you have to show it. Your customers and prospects must be aware of your values. Thanks to them, they will more easily identify with your company and will not hesitate to support you.
All your communication actions must be carried out with your values in mind. Does creating flyers make sense for your business? To remain consistent, your speech and your actions must be in line . Otherwise, believe me, it will very quickly become apparent and you risk losing the trust of your customers.
