They initially had a few hundred advertisers. Today, the American giant's advertising turnover exceeds , billion dollars and the number of pages indexed is around , billion. Google Ads has become a very powerful tool if you master its workings. Summary Earn more by referencing better If you type “buy a car” on your keyboard, you will systematically come across several well-known brands on the first page. These brands work as much on natural referencingSEO), through the quality of their texts as on paid referencingSEA).
Machine learning algorithms do the rest and place spain cell phone number list the best ads on the first pages. For this reason, large groups invest tens of millions of euros each year in this type of campaign. Increasingly, SMEs are following this model and devoting a significant portion of their advertising budget to promoting keywords intended to increase traffic to their sites. Google has a virtual monopoly on Internet searchesmore than %). The ROASReturn On Ad Spend) would be on average %.
In fact, one euro spent on advertising would yield two euros according to Digital Marketing That Drives Results. In addition, one in two Internet users who click on a paid advertisement turn into a customer. How to make the most of paid referencing?n, it is essential to determine coherent objectives: Develop the number of visits to your site Gain notoriety Multiply prospects Sell This involves working on keywords. Starting with a collective brainstorming is a recommended first step.
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