These two generations, which now represent a significant portion of the workforce and decision-makers, have unique characteristics and expectations that must be understood and addressed to achieve sales success.
In this article, we explore how businesses can adapt their sales strategies to resonate with these demographics.
Why is it crucial to understand millennials and gen z?
Millennials and gen z are groups that have grown up with digital technology, which has profoundly influenced their behaviors and expectations.
Understanding their particularities is not only a competitive advantage, but a necessity for any company that wants to thrive in today's b2b environment.
Key differences between millennials and gen z
although often lumped together, millennials and gen z have significant differences:
millennials : they value flexibility, transparency, and purpose-driven brands. They are used to technology, but also remember a time before the internet.
Gen z : they are true digital natives. They prefer fast, visual communication, value authenticity, and seek out brands that align with their personal values.
these differences directly impact the b2b sales process.
For example, while millennials may appreciate a paraguay mobile phone number more consultative, relationship-based approach, gen z prefers quicker, more direct interactions, often through digital platforms.
Effective content strategies for millennials and gen z
to connect with these groups, it is crucial to adapt content and communication channels.
Use of digital platforms and social networks
millennials and gen z spend a lot of time on social media and digital platforms. Therefore, businesses need to be present on these platforms and use them effectively.
Millennials : prefer linkedin for professional content and facebook for more general discussions.
Gen z : they opt for instagram, tiktok and snapchat for visual and dynamic content.
Create relevant and authentic content
both generations value authenticity and relevant content. Companies should focus on creating:
case studies : showing concrete examples of how your product or service has helped other businesses can be very effective.
