Will Google Shopping change the value of advertising?

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User reviews and price comparison sites that help consumers find the products they want are already starting to have a major influence on consumer purchasing decisions. Google Shopping is steadily moving forward with the next generation of Kakaku.com, and I feel that it is becoming very difficult to sell products online in the first place if you cannot provide a product feed.

The exact same mechanism as Kakaku.com is already in place in Google search results.

If you search for "hot water bottle," a list of shops that sell the product will be displayed.
If you search for "hot water bottle," a list of shops that carry the product will be displayed, allowing you to compare options.

This is a service called Google Shopping .
Advertisers provide product data to Google based on the concept of a feed. Google uses the GTIN code, which is a unique ID for the same product, from the feed data. , which is a unique ID south africa whatsapp data for the same product , and further narrows down the advertisers (sellers) for the product, providing them to users in a format similar to kakaku.com. (This is where you can understand that the concept of a feed first came into e-commerce.)

All of this is fed is powered by the concept of

With the traditional Google AdWords that I mentioned at the beginning, marketers themselves had to think up combinations of keywords A and N. With Google Shopping, these keyword combinations are determined by Google's complex algorithm, so compared to keyword advertising, there is no need to think up keywords yourself.

However, one difference is that you must provide a feed of product information .
The concept of a feed, as mentioned at the beginning, is now being used to organize product data on e-commerce sites.
Below are three examples.

Product ads are automatically generated and displayed based on the advertiser's product feed provided to Google Shopping. The results can also be viewed in the form of a price comparison table.
Product ads are automatically generated and displayed based on the advertiser's product feed provided to Google Shopping. The results can also be viewed in the form of a price comparison table.



Similarly, Yahoo search results do not yet support price comparisons, but they are linked to Yahoo Shopping to provide a richer search experience.
Similarly, Yahoo search results do not yet support price comparisons, but they are linked to Yahoo Shopping to provide a richer search experience.




Bing has already started advertising products through feeds, but only in limited countries such as the United States. As of 2017, this has not been announced in Japan.





So, if we take a closer look at what companies are actually participating in Google Shopping, we find that only major sites such as Amazon, Bic Camera, and Kenko.com are involved .





There are still very few sites with unique domain names, like those run by small and medium-sized enterprises. It's not zero, but the reality is that small and medium-sized enterprises are listing their shops on Yahoo Shopping or Rakuten under the name of Rakuten or Yahoo Shopping on Google Shopping.