How are companies using social media?

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According to the 2016 Survey on Information and Communications Media Usage Time and Information Behavior published by the Ministry of Economy, Trade and Industry, the usage rate of SNS in Japan is 71.2%, and the number of SNS users is increasing every year, with SNS being used as a familiar presence.
In an age where people get information from SNS rather than watching TV, the influence of information on SNS is becoming greater on consumers. On the other hand, SNS is a tool that companies can easily get started with, as it can be set up at low cost.


A major advantage of SNS marketing is that it can distribute information to Twitter and Facebook users who cannot be reached through the company's website.
Here, we will look at SNS marketing, which is currently attracting attention, based on research materials from the Ministry of Economy, Trade and Industry.

Firstly, the 2016 Survey on Information and Communications Media Usage Time and Information Behaviour revealed that as of 2016, 63% of companies were already using SNS, and 35% said they wanted to do so in the future, suggesting that they would like to use SNS in the future to help raise corporate awareness and promote sales. In terms of usage
, the largest number of companies, 88, use SNS to raise awareness. However, when asked whether they are seeing results, 54% of companies replied that they don't feel that they are, highlighting the challenges that exist in actually incorporating SNS into business operations.



SNS usage status

Purpose of use

Actual usage

●What are the benefits of SNS marketing?
For businesses, SNS is not just a way to increase the number of fans. Depending on how it is used, it can lead to product sales, analysis of user needs, product development, and consumer empathy. According to a report by the Ministry of Economy, Trade and Industry, the following three phases are cited as the benefits of SNS marketing.

1. Sales Phase
Utilize social media to provide product information south korea whatsapp data and conduct promotions to increase awareness and boost sales.

2. Product development phase
It is possible to collect the voices of many consumers at low cost in a short time, and to understand consumer needs. It may also be possible to shift to a product-out approach based on the collected consumer needs.

3. Overseas expansion phase
When a company sells overseas, it can use social media to capture orders from overseas and inbound consumption without having to set up a sales base locally or form partnerships with local companies.