– Forget about branding

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tanjimajuha4
Posts: 21
Joined: Thu Dec 05, 2024 4:04 am

– Forget about branding

Post by tanjimajuha4 »

Just because an email comes from your business account doesn't mean you can assume people will remember and recognize your brand. Branding is essential for digital marketing - you shouldn't leave it out of your newsletters.

A mistake many country code +855, cambodia phone numbers businesses make is to cut their newsletters short and strip out all of their branding. This leaves the newsletter looking generic, uninspiring, and sometimes even unconvincing. You want your audience to know who you are from the first glance, and good branding is the way to do that.

Important things to consider include:

Image



Your brand colors: Choose a color scheme that fits your brand and use it in your newsletter template.
Choose fonts and be consistent. Changing font styles, sizes, and colors can be confusing and distracting from the information.
Selecting images and other visuals: Generic images won't make your brand stand out, which is something you need to do if you want your newsletters and general email marketing campaigns to be successful. Use only images that add value and are specific to your brand.
Logo Placement: It's a shame not to be mindful of where you put your logo. Your logo should be at the top of your newsletter so people can see it right away. It can be centered or to the left, whatever fits the shape of your logo. You can also put it again at the end if you have space.
3 – Data overload
A newsletter is not a blog; it's a small, focused communication with specific, targeted information. Loading your newsletter too much can quickly turn your readers off, and they may not get to the point you're trying to read. Too much content can also make a newsletter feel cramped and cluttered.

You want your newsletter to be scannable, or where anyone can get a proper overview at a glance. To achieve this, you should have a clear heading hierarchy, a good amount of whitespace (dividers between text and images that give readers time to digest what came first and prepare for what comes next), and short, concise text that adds value.
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