What is storytelling?
Storytelling can be defined as narrative marketing, or creating stories that will sell. Engaging stories that contain elements that place a product or brand are designed to stimulate the imagination and evoke emotions. After all, emotions are the driving force behind customers' purchasing decisions. Stories are an important part of everyone's life, which is why we are so drawn to series, books, and movies. They fulfill an educational and entertaining role, and sometimes they also inspire and convey facts. Sharing stories is our natural way of exchanging experiences with others.
Messages that trigger emotions are the most telecommunication industry in israel engaging. It is not true that a narrative is only effective if it evokes positive feelings. In fact, both positive and negative emotions can trigger a specific effect. Of course, happiness makes us want to share something, while sadness can evoke empathy. It is the emotions in a story that stimulate attention – as recipients, we get drawn into the narrative to see what happens next and whether the course of the story will change our emotional state. The key is what happens in our brains while listening, as well as while telling the story. According to scientists, the phenomenon of neuronal compression occurs when both sides (the listener and the teller) start to transmit on the same wavelength. This is why it is worth taking an interest in the essence of storytelling in marketing.
Is it worth using storytelling in marketing activities?
Through engaging stories, you will make your audience aware in an accessible way why they need your product or service. With storytelling, you can trigger purchasing needs. The customer is looking for a solution to their troublesome problems and you should provide it to them. Stories make it easier to receive the message, thanks to them the brain knows how to absorb specific information. Building a story is helpful because its structure itself is logical, and the narrative allows you to organize the facts - the recipient has an easier task in the process of understanding.
Unfortunately, our brains are lazy and we subconsciously select the information that reaches us. Stories, thanks to their logical formula, describe the goal, identify obstacles and present a plan that helps to overcome them. An interesting plot is engaging because our brain does not have to create it itself - it is the perfect weapon in the fight against the omnipresent information noise. In order to reach the customer's mind, you should stop bombarding them with unnecessary noise.
