Preparation checklist before introducing MA - 5 points to avoid failure
Posted: Thu Feb 20, 2025 9:44 am
From here, we will introduce a preparation checklist before introducing MA.
Creating a customer journey map
Content preparation and preparation of necessary assets
Centralize and organize your lead data
Designing segments and scoring with an eye on operations
Establishing an internal system to promote MA operations (securing resources)
Creating a customer journey map
Customer journey maps not only clarify customer images and personas, but also visualize the purchasing process, making it easier to understand the movements of potential customers and enabling the formulation of MA uk mobile database strategies from the customer's perspective.
It also ensures a deeper understanding of your customers and a consistent approach across your organization, and with regular review and updates it always reflects the latest customer trends.
Content preparation and preparation of necessary assets
Your content strategy should be based on the customer journey outlined above and create content appropriate for each stage.
Today's customers are becoming more diverse. In addition to print media such as white papers, blog articles, and e-books, content formats should also include video content and webinars.
Through these preparations, you can prepare the high-quality content and assets necessary for MA operations. You can also measure the effectiveness of the content and maximize the results of MA implementation by making continuous improvements.
Creating a customer journey map
Content preparation and preparation of necessary assets
Centralize and organize your lead data
Designing segments and scoring with an eye on operations
Establishing an internal system to promote MA operations (securing resources)
Creating a customer journey map
Customer journey maps not only clarify customer images and personas, but also visualize the purchasing process, making it easier to understand the movements of potential customers and enabling the formulation of MA uk mobile database strategies from the customer's perspective.
It also ensures a deeper understanding of your customers and a consistent approach across your organization, and with regular review and updates it always reflects the latest customer trends.
Content preparation and preparation of necessary assets
Your content strategy should be based on the customer journey outlined above and create content appropriate for each stage.
Today's customers are becoming more diverse. In addition to print media such as white papers, blog articles, and e-books, content formats should also include video content and webinars.
Through these preparations, you can prepare the high-quality content and assets necessary for MA operations. You can also measure the effectiveness of the content and maximize the results of MA implementation by making continuous improvements.