Background of the opt-in regulations in the Specified Commercial Email Act

[shahriyasojol114]

In 2002, the Consumer Affairs Agency enacted the " Act on the Proper Transmission of Specified Electronic Mail (Specified Electronic Mail Act) " with the aim of regulating spam and chain mail. This is also known as the "Spam Mail Prevention Act."

The law was amended in 2008 to prohibit, in principle, the sending of advertising e-mails without the user's consent . When the law came into force in 2002, the opt-out method was mainstream, but opt-in regulations were introduced to strengthen restrictions on spam e-mails.

Therefore, as of 2024, obtaining user consent through the spain mobile database opt-in method has become the standard, and it is important to understand this when it comes to email marketing.

Details of opt-in regulations and penalties for violations
The opt-in regulation includes criminal penalty provisions, and violations will be penalized as follows:

Violations Criminal penalties
Sending advertising e-mail to users who have not requested or consented to
receiving it; Sending e-mail to users who have refused to receive
it; Not creating or saving records, or making false records ・Fine of up to 1 million yen
- Promotional emails do not include information that should be included, or contain exaggerated advertising - Imprisonment of up to one year or a fine of up to 2 million yen, or both
For example, it is also a violation to send the first promotional email without opting in, or to deliver it with only an opt-out option. In addition to the above violations, if the specifications are such that it is difficult for users to understand that it is an opt-in option, you may be subject to administrative sanctions.

[xylanth]

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