Security features
Posted: Sat Dec 07, 2024 9:20 am
Some security gaps on a website are impossible to protect against, no matter how much you want to. Take, for example, DDoS attacks that disable the entire server with all the sites hosted on it. If there is a DDoS, then there are also downtimes, or downtimes. Search engines see that a person has visited the site, but the transition has ended, so the behavioral factors of such a site will be worse and the positions will drop.
That is why it is so important to choose a hosting that has already developed an algorithm for repelling DDoS attacks. As is the case with HostPro, for example. When admins notice an attack on the target host, the IP is immediately filtered using custom-developed scripts. And the attack is quickly eliminated.
From our own experience, we would like to note the following: some people install their own modules on their sites for additional DDoS protection, but they usually have a very negative impact on page loading speed. Moreover, some protection systems can block Lighthouse bots, and then search engines (search engines) will not be able to analyze the site speed at all.
For better site security, we recommend connecting the CloudFlare service , which includes a firewall, DDoS protection, and does not load the site, but on the contrary, improves its performance by optimizing metadata and minifying CSS, JS files, and HTML code.
Data backup
Backups, or data backups , are needed to quickly roll back to a previous version of the site in the event of an attack, administrator or developer error. Backups should be made at least once a day, and ideally before each important update.
The thing is that due to a failure, the site may not work correctly for some time, entire sections may disappear, and if there are no backups, it can take a very, very long time to restore the site, and this is a direct risk of a drop in rankings.
Not all hosting providers provide an automatic backup service for hosted sites, but if you can find one, that's great.
Technical support
This is not an obvious characteristic, but it indirectly affects SEO. The thing is that something bad can happen to a site at any time. It is especially dangerous for the promotion of a site when this Something leads to its inoperability and long-term downtime.
In such cases, everything depends on how qualified and quickly the hoster's technical support will bring the site back to life. If the support works quickly and efficiently, the negative consequences are minimized. Of particular importance here is the work schedule and the availability of priorities.
There are hosters that work on a priority basis – they first accept tickets from customers on premium rates and only then take on those that came from regular accounts. So sometimes you have to wait for hours – and such long downtimes are unlikely to be forgiven by the PS.
If a robot encounters a site when it is unavailable, indexing will not occur and the next visit will be postponed. If this happens repeatedly, the site will languish in the results.
From this we conclude - support should be available 24/7 and respond quickly, regardless of your tariff.
Choosing a hosting for successful SEO
If you have optimized everything possible, fixed errors in the code, and still don't have the desired indicators in PageSpeed Insights, then you need to choose another hosting provider.
A few tips on how to choose a hosting that will help you increase your Google ranking, and with it, traffic and conversions.
Choose a reputable company . Of course, no-names also have to start somewhere, but if the product is expensive, it's not worth the risk. Google the company you are going to entrust your or a client's website to. You can read reviews about the hoster on Google My Business, on forums, in Telegram communities, and in ratings.
Test the tariff . It's great if the host offers a free trial with the same amount of resources as on the regular tariff. As a rule, this is 5-7 days. During this period, it is quite possible to check how fast the site works, whether there are enough resources and how technical support helped with the necessary settings.
Pay attention to the technical parameters . To make the pages panama phone number library load as quickly as possible, choose hosting on NVMe disks , they are currently the fastest and most reliable on the market. As for the processor, the more powerful, the better. For virtual hosting, it would be good to choose a processor with a frequency of 5 Ghz, for VPS - with AMD Zen architecture .
Specify the type of web server - it is better to choose Hosting with LiteSpeed, because thanks to it you can connect the LiteSpeed Cache website accelerator - a server caching and content optimization tool.
Don’t settle for less than 99.9% uptime . The higher your uptime percentage, the less likely it is that visitors will land on your site and see a blank screen. This will ultimately send them back to the search bar and force them to search for another site for your query. Since Google will know that your site is not meeting their needs, your rankings will be at risk.
You can check uptime during the test period through the servicesPingdom.com ,Uptime Robot ,SiteUptime and similar.
Give preference to a hoster that offers DDoS protection and antivirus in the tariff. Of course, this does not mean that you will be 100% protected from DDoS, but if it does happen, the hoster will have a clear plan of action, ready-made scripts for filtering, etc. Accordingly, long-term downtimes can be avoided and the site will be protected from sagging in the results.
Find out if the host backs up sites . For successful SEO, choose a provider that backs up all sites on the server at least daily. This will save you from long-term site restoration and a drop in rankings.
Check the efficiency and qualifications of the technical support . Ideally, it should work 24/7, free of charge, and not on a priority basis. The level of technical competence of the support staff can be tested by communicating during a test period.
That is why it is so important to choose a hosting that has already developed an algorithm for repelling DDoS attacks. As is the case with HostPro, for example. When admins notice an attack on the target host, the IP is immediately filtered using custom-developed scripts. And the attack is quickly eliminated.
From our own experience, we would like to note the following: some people install their own modules on their sites for additional DDoS protection, but they usually have a very negative impact on page loading speed. Moreover, some protection systems can block Lighthouse bots, and then search engines (search engines) will not be able to analyze the site speed at all.
For better site security, we recommend connecting the CloudFlare service , which includes a firewall, DDoS protection, and does not load the site, but on the contrary, improves its performance by optimizing metadata and minifying CSS, JS files, and HTML code.
Data backup
Backups, or data backups , are needed to quickly roll back to a previous version of the site in the event of an attack, administrator or developer error. Backups should be made at least once a day, and ideally before each important update.
The thing is that due to a failure, the site may not work correctly for some time, entire sections may disappear, and if there are no backups, it can take a very, very long time to restore the site, and this is a direct risk of a drop in rankings.
Not all hosting providers provide an automatic backup service for hosted sites, but if you can find one, that's great.
Technical support
This is not an obvious characteristic, but it indirectly affects SEO. The thing is that something bad can happen to a site at any time. It is especially dangerous for the promotion of a site when this Something leads to its inoperability and long-term downtime.
In such cases, everything depends on how qualified and quickly the hoster's technical support will bring the site back to life. If the support works quickly and efficiently, the negative consequences are minimized. Of particular importance here is the work schedule and the availability of priorities.
There are hosters that work on a priority basis – they first accept tickets from customers on premium rates and only then take on those that came from regular accounts. So sometimes you have to wait for hours – and such long downtimes are unlikely to be forgiven by the PS.
If a robot encounters a site when it is unavailable, indexing will not occur and the next visit will be postponed. If this happens repeatedly, the site will languish in the results.
From this we conclude - support should be available 24/7 and respond quickly, regardless of your tariff.
Choosing a hosting for successful SEO
If you have optimized everything possible, fixed errors in the code, and still don't have the desired indicators in PageSpeed Insights, then you need to choose another hosting provider.
A few tips on how to choose a hosting that will help you increase your Google ranking, and with it, traffic and conversions.
Choose a reputable company . Of course, no-names also have to start somewhere, but if the product is expensive, it's not worth the risk. Google the company you are going to entrust your or a client's website to. You can read reviews about the hoster on Google My Business, on forums, in Telegram communities, and in ratings.
Test the tariff . It's great if the host offers a free trial with the same amount of resources as on the regular tariff. As a rule, this is 5-7 days. During this period, it is quite possible to check how fast the site works, whether there are enough resources and how technical support helped with the necessary settings.
Pay attention to the technical parameters . To make the pages panama phone number library load as quickly as possible, choose hosting on NVMe disks , they are currently the fastest and most reliable on the market. As for the processor, the more powerful, the better. For virtual hosting, it would be good to choose a processor with a frequency of 5 Ghz, for VPS - with AMD Zen architecture .
Specify the type of web server - it is better to choose Hosting with LiteSpeed, because thanks to it you can connect the LiteSpeed Cache website accelerator - a server caching and content optimization tool.
Don’t settle for less than 99.9% uptime . The higher your uptime percentage, the less likely it is that visitors will land on your site and see a blank screen. This will ultimately send them back to the search bar and force them to search for another site for your query. Since Google will know that your site is not meeting their needs, your rankings will be at risk.
You can check uptime during the test period through the servicesPingdom.com ,Uptime Robot ,SiteUptime and similar.
Give preference to a hoster that offers DDoS protection and antivirus in the tariff. Of course, this does not mean that you will be 100% protected from DDoS, but if it does happen, the hoster will have a clear plan of action, ready-made scripts for filtering, etc. Accordingly, long-term downtimes can be avoided and the site will be protected from sagging in the results.
Find out if the host backs up sites . For successful SEO, choose a provider that backs up all sites on the server at least daily. This will save you from long-term site restoration and a drop in rankings.
Check the efficiency and qualifications of the technical support . Ideally, it should work 24/7, free of charge, and not on a priority basis. The level of technical competence of the support staff can be tested by communicating during a test period.